Comments on: Mad Men—If It’s Not Nostalgia, What Is It? http://www.saturdayeveningpost.com/2009/10/10/archives/post-perspective/mad-menif-nostalgia.html?utm_source=rss&utm_medium=rss&utm_campaign=mad-menif-nostalgia Home of The Saturday Evening Post Mon, 10 Dec 2012 16:02:56 +0000 hourly 1 http://wordpress.org/?v=3.5 By: Dawn http://www.saturdayeveningpost.com/2009/10/10/archives/post-perspective/mad-menif-nostalgia.html/comment-page-1#comment-2578 Dawn Wed, 04 Nov 2009 17:19:30 +0000 http://www.saturdayeveningpost.com/?p=12237#comment-2578 Mad Men is an amazing drama, I can’t wait for the Nov 8 finale!

If you’re a true fan, you should check out the Basket of Kisses blog. http://www.lippsisters.com/

]]> By: Bob McGowan http://www.saturdayeveningpost.com/2009/10/10/archives/post-perspective/mad-menif-nostalgia.html/comment-page-1#comment-1666 Bob McGowan Mon, 12 Oct 2009 14:01:04 +0000 http://www.saturdayeveningpost.com/?p=12237#comment-1666 ‘Mad Men’ is a cool show, but so was the Saturday Evening Post in 1963. I love the fact you’re sharing some of the great ads that typified the time period. One thing you’ll notice is that by that time, nearly all print ads were photographic. Most ads into the ’50s utilized illustration over photography.

You can see a year by year increase of photo ads (over artwork) starting around 1955 in the POST. The issues of the POST from the 1962-’68 were from a period of turmoil for the magazine, and have been unappreciated and misunderstood by many POST fans; largely due to the photo covers over illustration.

From a perspective of 40+ years later, they should be, and need to be appreciated for the fine covers they were and bullseye correct for the times. There are a good many I could mention, including 4 of the Beatles, Sonny & Cher, the Hippie Movement and covers of the JFK Investigation.

Some of the best covers were at the very end of the old POST’s life. In late 1968 these included a very usual cover of Faye Dunaway, the Laugh-In Girls, and a still timely cartoon cover asking the question “Are We Heading Toward the Day Everything Stops?’ Interestingly, the beautifully re-designed POST logo of ‘68 only used for several months, was really the beginning of the all-new POST coming in 1971. The rest is history of course, with the POST being on steady ground ever since.

Bob McGowan

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