First Crocus, by Norman Rockwell. March 22, 1947
© 1947 SEPS. All Rights Reserved.
A Norman Rockwell Spring
The temps may still be chilly, the sky dreary…but hey, honey – Look! Rockwell’s eye for detail was costly. He couldn’t find a budding crocus, the little flowers being the stubborn things they are. Greenhouses for miles around proved, er, infertile ground. Finally, he called a swanky New York florist who specialized in out-of-season flowers. In 1947, gasoline was 23 cents a gallon and a loaf of bread was 12 cents, a postage stamp 3 cents, and Rockwell’s special delivery from the florist: $15.50. The price of art.
All of these delightful covers are available in reprints at: www.curtispublishing.com
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April 10, 2010 
Norman Rockwell
America’s Artist
Norman Rockwell didn’t create his celebrated images using only brush and paint. They often took shape first as scenes that Rockwell literally acted out. Showing their appreciation for his storytelling talents, film directors George Lucas and Steven Spielberg share their private Rockwell collections with the Smithsonian for the upcoming exhibit Telling Stories.
Happy Birthday, Norman Rockwell!
We salute Norman Rockwell, who is inextricably identified with The Saturday Evening Post, and an American icon.
Rockwell in the 1950s – Part I of III
Norman Rockwell didn't have to venture far from home to find just the right models for these covers.
Rockwell in the 1960s – Part II
We conclude our journey of Rockwell in the '60s with a few covers that don’t exactly look like “Rockwells.”
Rockwell in the 1960s – Part I of II
We’re beginning a tour of Rockwell by decades, beginning with the 1960s and traveling back to the 19-teens. We hope you’ll join us for the whole fascinating journey!
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