First Crocus, by Norman Rockwell. March 22, 1947
© 1947 SEPS. All Rights Reserved.

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A Norman Rockwell Spring

The temps may still be chilly, the sky dreary…but hey, honey – Look! Rockwell’s eye for detail was costly. He couldn’t find a budding crocus, the little flowers being the stubborn things they are. Greenhouses for miles around proved, er, infertile ground. Finally, he called a swanky New York florist who specialized in out-of-season flowers. In 1947, gasoline was 23 cents a gallon and a loaf of bread was 12 cents, a postage stamp 3 cents, and Rockwell’s special delivery from the florist: $15.50. The price of art.

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All of these delightful covers are available in reprints at: www.curtispublishing.com

Norman Rockwell

America’s Artist

Norman Rockwell didn’t create his celebrated images using only brush and paint. They often took shape first as scenes that Rockwell literally acted out. Showing their appreciation for his storytelling talents, film directors George Lucas and Steven Spielberg share their private Rockwell collections with the Smithsonian for the upcoming exhibit Telling Stories.

April 5, 2010 | Read more »