A firearms manufacturer touts a new automatic, “The Xmas Gift for a Property Owner.” Burglaries were a surprisingly common occurrence in 1910, and advertisers played on the fear of homeowners. “You should count on being attacked,” the ad for the handgun continues, “and look to your defense now. Ask yourself if any arm is too modern for you when the burglar is attacking.” Be encouraged to know that it is “10 shots quick”.