It probably killed the old “studio system” in Hollywood. The Taylor-Burton version of “Cleopatra,” originally budgeted for $2 million, wound up costing Twentieth Century Fox $44. The studio spent two-and-a-half years producing the film, which featured lavish sets, full-scale barges, an army of “extras,” and 65 costume changes for its star, Elizabeth Taylor.
The result was an extravaganza that clocked in at six hours in the director’s cut. The studio cut the film down to four hours for the premier and three hours for theatres, which still proved a little too long for public taste, even with all the big-name stars and the gaudy staging. “Cleopatra” may have been 1963’s top grossing film, but it only recovered half of the studio’s expenses that year. Twentieth Century Fox was brought dangerously close to financial collapse that it couldn’t breath easily until 1965 when it was saved by the highly popular “Sound of Music.”
If the movie was less successful as a theatrical release, it was a stunning triumph as a tabloid sensation. The romance that sprang up between Taylor and co-star Richard Burton made “Cleopatra” the object of continual attention from the media. Writing about his work in producing the movie, Walter Wanger said “I have been told by responsible journalists there was more world interest in Cleopatra… than in any other news event of 1962”—a considerable claim in the year of the Cuban missile crisis.
Several actresses had been suggested to play the title, including Dorothy Dandridge, Joanne Woodward, Joan Collins, Marilyn Monroe, Kim Novak, Audrey Hepburn, Sophia Loren, and Susan Hayward.
But Wanger wrote that Taylor had been his only choice since the project began. And the studio’s faith in her was so great, it continued to sink millions into a picture that probably would have been cancelled if it had another leading lady.
See also:
Remembering Elizabeth Taylor
Elizabeth Taylor: AIDS Activist
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Comments
The movie, Cleopatra, did
Make Twentieth Century Fox
So financially pyramid
So close to hard bankruptcy rocks.
There were so many cost delays.
“Cleo” Liz Taylor caused her share.
She had a bad long illness phase.
The film shut down during her care,
Then moved to Rome from England’s cold,
Where Liz would not get such a chill.
But still filming was oft on hold
For Taylor/Burton’s rumor mill.
And because of delays galore,
Liz was paid many millions more.
I was a busy young mother at the time, and observed the media ruckus from afar. I thought Liz was a beautiful woman whose business encouraged amoral behavior to sell the product: publicity, publicity. publicity. It sure sold media products!