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Know a Former Post News Boy?

“Post Boy August 1911”


"Post Boy August 1911"

This photo appeared in a 1911 booklet the Post did for newsboys.

The Our Teams magazine, as it was called, contained selling tips and success stories to inspire the boys to sell enough issues to win prizes, like those below:


"Incentives for successful selling of the Post circa 1911"


"Incentives for successful selling of the Post circa 1911"

“Say, do you want one of those $1.25 Official, American League, Cork-Center Baseballs?” asks the May 1911 issue of Our Teams.

“And say, do you want one of those Regulation Finger-Gloves?” Just “make an average increase of thirty copies in your Saturday Eventing Post sales…” Incentives like these encouraged news boys to become top salesmen.


 “Look Out Below” By Norman Rockwell from January 9, 1926


"Look Out Below" By Norman Rockwell

By the 1920s, The Saturday Evening Post was America’s top magazine, with a circulation in the millions. How did it get that way? In the days long before television, let alone the internet, reading was a popular pastime. With the most popular authors of the day, and the finest illustrators, it wasn’t unusual for an issue to run to 150 pages or more. That was a lot of bang for the buck. Or, the nickel, actually—the magazine was five cents. The January 9, 1926 issue (left) boasted fiction by such writers as F. Scott Fitzgerald and a Norman Rockwell cover and … 256 pages!

There was another reason for the success of America’s favorite magazine: a marketing strategy that recruited boys (and girls) to sell the Post one issue and one nickel at a time.



“Post Newsboy” David Heilbrun


"Post Newsboy" - David Heilbrun

In 1971, Michigan attorney David G. Heilbrun sent a letter to the Post with a picture of himself as a Post News Boy. The cover of the issue young David is holding shows a soldier greeting his sweetheart and is from May 30, 1942.

“For about 2 years, aged 10-12,” David wrote, “I was fortunate to establish a route of about 25 regular customers.” Experience as a Post carrier was said to instill a work ethic and business experience. It must have worked: “I’ve sometimes wondered if this was such a good idea since I’ve felt invigorating being overworked ever since,” Heilbrun noted.

Former Post Boys include TV personalities Hugh Downs and Charles Osgood, department store founder Stanley Marcus, and oilman J. Paul Getty.

If you were a Post News Boy (or Girl), or one of your parents or a grandparent was, send Diana an e-mailwith their story. A photo of them at the time and/or a recent photo would be appreciated. Maybe we’ll feature you on our website!

Meet some former news boys and girls: Remember Post News Boys and Girls and Post Boys and Girls-74 years later

Read More:


  • I DIDN’T THINK ANY THING WAS OLDER THAN ME AT 93 BUT IT LOOK’S LIKE THE POST IS.I WAS ABOUT 7 WHEN I BECAME A POST BOY AND I SOON DISCOVERED I WAS NOT THE ONLY ONE AS I KNOCKED ON DOOR’S IN MY NEIGHBORHOOD. THERE WAS ALWAY’S A NICE LADY THAT ANSWERED THE DOOR.ITSEEM’S THATWE WERE NOT GIVEN TERRITORIES AND IT WAS OBVIOUS THERE WAS MORE THAN ONE SATURDAY EVENING POST BOY IN MY NEIGHBORHOOD.FORTUNATELY MY DAD BOUGHT ALL MY FIRST GROUP OF POST’S.AND COMPETITION HAD ARRIVED IN OUR NEIGHBORHOOD. IT WAS GOOD TRAINING SINCE I OWNED A VERY GOOD INSURANCE BROKERAGE IN THE COMMERCIAL AND INDUSTRIAL FIELD OF BUSINESS..
    BILL CONNOR

  • Frank Jones

    I sold the Post while we lived in Fort Worth,Tx.. I was in the 2nd grade(year 1932) and I was not your best salesman. Despite this my Sales Manager always praised me and gave me some sort of prize. I lived a happy childhood and did not realize that we were poor. My father moved the family many times in order to find work. We lived in Shreveport,Monroe.Little Rock,Memphis,Ft.Worth,Houston and back to Shreveport. After leaving Ft.Worth I used the Post carrying bag to carry my school books. I would sling it over my head so it would rest on my back not unlike the back packs kids use today. I enjoyed selling the Post and the experience caused me to become less shy and able to talk somewhat intelligently to adults.