Here’s to the also-rans of history. The lesser known brands. The under-appreciated products that have earned life-long fans, thought not enough of them to stay in business.
Here’s to the Hydrox cookie (1908—2003, revived briefly in 2008). Even though it preceded the Oreo, there was a common perception that Hydrox was the imitation, not the original.
Its many fans claim that it was altogether superior to the Oreo: less sweet and slower to lose its crunch when dunked in milk. Unless the recipe is revived someday by its owner, Kellogg’s, the taste of a Hydrox cookie will be one of those lost pleasures of our past, and grandchildren will roll their eyes when we tell them of its superiority to the common Oreo.