Comments on: Classic Ads: The Art of Advertising

By: Frank James Davis

Frank James Davis — Tue, 04 Dec 2012 06:00:05 +0000

Glorious, all!
Most especially relate to the Arrow Shirts ad, as I have lived in the garments’s birthplace, Troy, New York, practically all my life.
Diana, your very tasteful choice of subject matter and witty, smartly-styled commentary just continue to improve.

By: Janee Parker

Janee Parker — Tue, 31 Jul 2012 20:40:03 +0000

These covers and articles take me back to wonderful memories of my childhood. A bowl of hot Cream of Wheat sitting at the table on a cold morning with a dot of butter in the middle. A glass bottle of soda … we were environmentally “green” and didn’t even realize it! Just love the articles!

By: Michael Street-Williams

Michael Street-Williams — Sat, 28 Jul 2012 20:46:31 +0000

I discovered Arrow Shirts when attached to the 7509 Field Depot Squadron USAF at Upper Heyford in 1951. Sorry thats in England and I was a Teleprinter Operator in the RAF. Another apology, you called them Teletypwriters. Todays readers cannot imagine what it was like after 6 years of war when everything was rationed and the post war years were what was known as Austerity Britain. That meant continued rationing. I became an avid reader of the SEP and delighted in the illustrations of a strange New World. As an elderly Gentleman now your Ad has brought back memories of my youth. Very Happy Memories.

By: Bob Pressler

Bob Pressler — Sat, 28 Jul 2012 18:29:14 +0000

These pics were great. I am close on the heels of ninety years old. (Six months.)
Have enjoyed the SEP for almost eighty years.

Thanks for the memories.

RWP

By: Bob McGowan

Bob McGowan — Sat, 28 Jul 2012 04:26:23 +0000

I love this art deco Leyendecker Arrow shirts ad. The illustration itself, the fonts, the layout. A lot of thought went into this marriage of such beauty combined with such uncluttered simplicity.

This is another great Fisk tire ad. I’d love to know the make of this car!

Gorgeous ad for an equally stunning ’28 Cadillac—tooling around Monte Carlo!

I’ve seen a few Cream of Wheat ads from the early 1900′s, they’re all great. The bottles ad is about as ’20s as it gets, I’d say!

By: Adrienne Elder

Adrienne Elder — Fri, 27 Jul 2012 18:33:12 +0000

Retired now from 30 years managing an advertising agency, I grew up reading the art and advertising in The Saturday Evening Post as a very valuable part of my art education. I thank you for this continuing education for
all of us. Young people will especially get both an art and history education. A valuable asset for United States history.

By: Charles Neumann

Charles Neumann — Fri, 27 Jul 2012 16:43:00 +0000

Very interesting. The ads do indeed rival the art work in covers. Fun to see the products sold in years gone bye.