Comments on: Beatlemania: No Passing Fad http://www.saturdayeveningpost.com/2012/08/20/archives/beatles.html?utm_source=rss&utm_medium=rss&utm_campaign=beatles Home of The Saturday Evening Post Mon, 10 Dec 2012 16:02:56 +0000 hourly 1 http://wordpress.org/?v=3.5 By: Bob McGowan http://www.saturdayeveningpost.com/2012/08/20/archives/beatles.html/comment-page-1#comment-322628 Bob McGowan Mon, 20 Aug 2012 20:56:38 +0000 http://www.saturdayeveningpost.com/?p=69087#comment-322628 The editors of the POST wisely swooped on the Beatles shortly after their appearance on ‘The Ed Sullivan Show’. This is a great example of some of the wonderful features the magazine did in the ’60s, including this terrific cover. The magazine also did another great feature on the Beatles later in 1964, as well as a couple more later in the decade.

The POST was very cutting-edge in the Sixties on popular musical artists, outdoing its two main rivals, LIFE and Look magazine. I’m very pleased to see covers and features from this decade hightlighted often on this website. POST issues from this decade have long gone unappreciated, partly I suppose because of the break (in tradition)from the many decades worth of the artistic covers that preceeded them. I think this era can finally be appreciated for itself, without (or at least less) comparison to previous eras. It’s all part of the tapestry of The Saturday Evening Post that’s been evolving since it began, and will continue to do so.

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