There was no place to escape The Beatles in the early ’60s. Radio stations across the country were continually playing “She Loves You” and “I Want To Hold Your Hand.” They were also airing the swarm of criticism aroused by these four young musicians. Everyone, it seemed, had an opinion about The Beatles.
A February 1964 editorial in The New York World-Telegram described their music as “a haunting combination of rock ‘n’ roll, the shimmy, a hungry cat riot, and Fidel Castro on a harangue.”
From Newsweek: “Musically they are a near-disaster: guitars and drums slamming out a merciless beat that does away with secondary rhythms, harmony, and melody. Their lyrics (punctuated by nutty shouts of ‘yeah, yeah, yeah!’) are a catastrophe, a preposterous farrago of Valentine-card romantic sentiments.”
Even the mythical James Bond weighed in, telling a love interest in one of his movies, “My dear girl, there are some things that just aren’t done. Such as drinking Dom Perignon ’53 above a temperature of 38 degrees Farenheit. That’s as bad as listening to The Beatles without earmuffs.”
But what was The Saturday Evening Post saying about The Beatles? Read the cover story, “Yeah! Yeah! Yeah! Music’s Gold Bugs: The Beatles,” by Alfred G. Aronowitz from March 21, 1964.