Couple Kissing at Piano
It must have been like having a movie star for a sibling, being the “oh, yeah, you’re the brother” guy. Frank Xavier Leyendecker was born in Germany in 1879 (or ’76 or ’77, depending upon the source) and from boyhood, he seemed to be something of an afterthought. After enjoying early success, Frank’s demons of inferiority complex and substance abuse ruled.
This cover is from 1907.
Dancing at Dutch Pete’s
Although the family immigrated to America in 1882, primogeniture still held some sway to the Leyendecker parents, who were determined that older brother Joe (J.C.) receive the training required for future success. They were somewhat less concerned with their younger son’s prospects, but J.C. conscientiously worked to bring young Frank and his talent along with him, including to Paris in 1886 to study at the Acadèmie Julian.
This 1903 cover, Dancing at Dutch Pete’s, appears to have retained a bit of the Parisian influence the brothers enjoyed.
Girl Playing Piano
Paris was the heart of the international art world, and Laurence S. Cutler and Judy Goffman Cutler, authors of a book on J.C., write: “At 22 years of age, J.C. was already considered to be an upcoming art figure alongside such luminaries as … Alphonse Maria Mucha and Henri de Toulouse-Lautrec.” J.C. was considered the biggest talent to attend the academy in many years, which could be one reason that, while there, “J.C. studied diligently while F.X. tended to focus more on drinking, drugs and carousing with the other art students,” according to art blogger Donald Pittenger.
The little girl playing “The Maiden’s Prayer” is from 1911.
Ohio Electric Ad
Like his more successful brother, Frank did commercial work. J.C. was extremely successful in ad work; his Arrow Collar man became an icon and the account enjoyed a lucrative 25-year run. He was also industrious with elegant ads for Kuppenheimer men’s clothing and others. Younger brother Frank had a bit of an attitude about doing advertisements, feeling he was destined for fine arts. Michael Schau, author of another tome on J.C. Leyendecker, writes, “Whether or not he (Frank) lacked the vision or self-confidence to attempt such work is hard to tell”.
This 1912 ad for Ohio Electric shows elegantly attired folks (and one topiary-styled poodle) with “the only five passenger electric that can be driven from both the front and rear seats”. While we’re not sure why the electric car didn’t stick around in the early days, it is perhaps not surprising that that particular steering feature did not last.
November 1914 cover from Vanity Fair
Frank’s earliest success was with Collier’s magazine around the turn of the century. He also did work for Life magazine and, as we see in this stunning 1914 cover, Vanity Fair. The richness of color is a reminder that Frank was also a stained glass artist and designer. It is also a reminder that, like his brother J.C., Frank’s diversity of style was amazing. The fragment of his work shown here illustrates passionate, cute, romantic and elegant scenes. We’ll add one more style: the realistic and poignant (see below).
Soldier Writes Mother Letter
In this 1918 cover, a soldier writes by candlelight and in the background we see the sweet white-haired recipient of his letter. It is Frank’s only cover for Country Gentleman magazine, a sister publication to The Saturday Evening Post, for whom he did 17 covers. As we have indicated, the Post was by no means their only client, but it is illustrative of the hard-working nature of J.C. that he had done well over 130 covers for them by this time (he was to become the magazine’s most prolific artist, with 322 covers). Although the creative genius was there, Frank became more depressed and less productive as J.C.’s star continued to rise. After a dispute with J.C.’s partner, Charles Beach, J.C., who had always stayed with his brother, moved out. The Cutler book on J.C. Leyendecker states: “With nothing else left, no place in the fraternal relationship, a broken spirit, and overshadowed by J.C.’s successes, Frank lapsed further into his sad indulgences.” Depression, heavy drinking, smoking and drug use culminated in his death at 45 in April of 1924.