INDIANAPOLIS (August 20, 2012)—The Saturday Evening Post Publisher Joan Servaas has named the James G. Elliott Co. as the Post’s advertising partner, handling all advertising sales, research and marketing services.
This announcement is the latest business development for the Post, which in January named award-winning editor Steven Slon as the editorial director overseeing all content. Known as “America’s Magazine” through the centuries, today the Post features cutting edge reports from leading contributors, while still maintaining a historical perspective that only it can provide, in print and online at saturdayeveningpost.com.
“The Saturday Evening Post is in the midst of a renaissance and bringing in the James G. Elliott Co. will elevate the magazine’s positioning in the market,” Servaas remarked. “The Post offers a unique insight and point of view and we look forward to working with Jim and his team to reach new advertisers in the next era of the Post.”
“We are honored and thrilled to be chosen to represent The Saturday Evening Post, which has helped to shape the story of America for almost 300 years. It is humbling and thrilling to realize that we will now have the opportunity to contribute to the success of a tradition dating back to Benjamin Franklin in 1728,” said Jim Elliott, President, James G. Elliott Co.
The James G. Elliott Co., Inc. is the largest national magazine advertising sales outsourcing firm for publishers. The Elliott Company provides clients with complete custom ad sales solutions, which offer an alternative to a publisher’s own direct employees or regional representative firms. Services include sales representation, marketing, research, administrative services and management staff, all located in major advertising markets.
For more about The Saturday Evening Post, visit saturdayeveningpost.com.