Meet the New Saturday Evening Post, Two Centuries in the Making

Contact: Shawna Seldon
[email protected]

Jan/Feb 2013 Cover

Indianapolis (January 8, 2013) — America’s oldest magazine now has America’s freshest look. Today, The Saturday Evening Post announced a redesign of the publication with the release of the January/February issue, now available on newsstands. The new look and restructuring will modernize the magazine while preserving its classic composition.

Among the changes to the publication is a new logo emphasizing the word “Post” while minimizing “The Saturday Evening” portion of the image. It is crafted from contemporary typeface but modeled closely on a logo the publication actually used in the 1930s. The internal mix of fonts has also been completely rethought with a new typeface that is clean, fresh, and modern.

Much of the content will be located in clearly-defined sections to help readers easily navigate the magazine. These sections include “Post-Its,” a short-form roundup of the topics readers have come to expect from the Post; “Your Health,” which includes reader questions and answers, and updates on medical breakthroughs; and “The Vault,” a back-of-book section that introduces readers to gems from the Post’s archives. The back page, titled “Photo-Op,” will showcase stunning photographs from the Post’s archives. In addition, the new Post will include at least one celebrity interview per issue highlighting a range of personalities from iconic Hollywood celebrities to prominent thinkers.

The Saturday Evening Post is a venerable brand so it was important that there were no major shocks for loyal readers. We maintained the heart and spirit of the magazine while revamping it,” said Steven Slon, editorial director and associate publisher. “Our intent for the redesign was to revive the image for the next generation of Post readers, a new audience that will carry the publication’s legacy forward for decades to come.”

In conjunction with the redesign, The Saturday Evening Post will continue to provide a well-balanced mix of humor, health, technology, travel, money, and fiction as well as in-depth content about major modern trends. The presentation will continue to be smart, thought-provoking, funny, and entertaining. For more information, please visit,

About The Saturday Evening Post
For nearly 300 years, The Saturday Evening Post has chronicled American history in the making—reflecting the distinctive characteristics and values that define the American way. Today’s Post continues the grand tradition of providing art, entertainment and information in a stimulating mix of idea-driven features, cutting-edge health and medical trends—plus fiction, humor, and laugh-out-loud cartoons. A key feature is the Post Perspective, which brings historical context to current issues and hot topics such as health care, religious freedom, education, and more. Tracing its roots to Benjamin Franklin, The Saturday Evening Post mirrors cherished American ideals and values, most memorably illustrated by its iconic cover artist Norman Rockwell. The Post is also known for publishing such literary greats as Ray Bradbury, Agatha Christie, William Faulkner, F. Scott Fitzgerald, Edgar Allan Poe, and Kurt Vonnegut, and continues to seek out and discover emerging writers of the 21st century. Headquartered in Indianapolis, the Post is a publication of the nonprofit Saturday Evening Post Society, which also publishes the award-winning youth magazines Turtle, Humpty Dumpty, and Jack and Jill.

“As the nation changed, the Post changed, but it looks to its past as a fertile ground for its future.”——Starkey Flythe, Jr, Former Post Executive Editor