For Immediate Release
Contact: Ryan Settler
Indianapolis (April 29, 2013) — Star Trek is one of the most successful entertainment franchises in history, with a cult following who can never seem to get enough. With the 12th film slated for release in mid-May, the iconic TV show continues to stir interest more than 45 years after the original premiered. What is it about this never-ending story that keeps fans coming back for more? In the May/June issue of The Saturday Evening Post, now available on newsstands, Post contributor Jeanne Wolf explores the history and enduring appeal of Star Trek.
The show first beamed into millions of living rooms in the tumultuous ‘60s with the Cold War and civil rights movement at its peak and with space exploration becoming a priority. Against this historical backdrop, Star Trek broke new ground with a racially diverse space crew and held out the possibility that an uncertain future could have a happy ending.
As Wolfe describes, “The series explored timeless questions about where we were going—not just in outer space but in our lives as human beings.” William Shatner who famously played “Captain Kirk” in the original series explains, “A wonderful story is something people can relate to—whether it’s a search inside or an exploration of our future in space. I think the real, lasting connection is that we entertain people.”
The piece also addresses the wide diversity of Star Trek fans. As Star Trek: Next Generation star Patrick Stewart notes, “You have serious encounters with people ranging from the Chairman of the Joint Chiefs of Staff to a university chancellor or senators and congressmen, and they confess to being addicts of the series.”
In 2009 mega-director J.J. Abrams reprised the phenomenon on the big screen with Hollywood heartthrob Chris Pine taking on the role of Captain Kirk. The film was a huge success bringing in over $250 million at the box office. On May 17th, Abrams’ long-awaited sequel Star Trek: Into Darkness hits theaters—once again thrilling Stark Trek fans around the world.
For more information or to schedule an interview with Post contributor Jeanne Wolf, please contact Ryan Settler at The Rosen Group at 646-695-7042 or Ryan@rosengrouppr.com. The complete article can be accessed at saturdayeveningpost.com/star-trek.
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Tracing its roots to Benjamin Franklin, The Saturday Evening Post mirrors cherished American ideals and values, most memorably illustrated by its iconic cover artist Norman Rockwell. The Post is also known for publishing such literary greats as Ray Bradbury, Agatha Christie, William Faulkner, F. Scott Fitzgerald, Edgar Allan Poe, J.D. Salinger, and Kurt Vonnegut, and continues to seek out and discover emerging writers of the 21st century.
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