“Butch and Albert Staehle”

Animal artist Albert Staehle posed with his star model for the February 19, 1944 Saturday Evening Post.

“Butch and the Nylons” – Albert Staehle

New Yorkers traversing along Fifth Avenue and 45th Street at dawn may have decided to give up drinking when they heard the lusty crow of a rooster emitting from a high rise. The poor cockerel in an 18th story Manhattan skyscraper was a prisoner of animal artist Albert Staehle, sentenced to posing for a whiskey ad. More about him later. But Post readers were mainly concerned with the nearly two-dozen covers featuring Butch. Running off with a pair of nylons was but one of his misadventures.

“Butch’s Bike Ride” – Albert Staehle

Before Butch helped sales of The Saturday Evening Post along, artist Staehle helped the war effort along with the “prevent forest fires” campaign (lumber was critical to the military). The mascot he came up with for the United States Forest Service was none other than Smokey Bear (often erroneously referred to as “Smokey the Bear,” we’re told), for which Staehle received recognition in the Congressional Record of August 10, 1944.

“Butch and the Broken Lamp” – Albert Staehle

By the time of this 1946 cover with the broken lamp and a guilty-looking culprit, Butch was becoming quite the celebrity. The editors noted, “Mr. and Mrs. Staehle were riding on a train and had smuggled Butch in beside them. A woman in the next seat looked knowingly at the dog. ‘He looks exactly like Butch on The Saturday Evening Post.’” The artist’s wife assured her this was Butch. Clearly pleased, the lady cried, “Why, how do you do?!” and reached out to shake hands. But not with the artist. With Butch.

“Butch and Baseball” – Albert Staehle

What is with this game? Somebody bats the ball to me, so I must be meant to play, right? Then they start yelling at me!

“Muddy Paw Prints” – Albert Staehle

Post editors noted that artist Staehle was of the opinion that dogcatchers went about their jobs all wrong. They could easily catch Butch by laying out a clean bedspread. “He’s a tidy little fellow,” the artist said, “and whenever he comes in with dirty feet, he wipes them at least once on the best bed in the house.” Posing for this cover was a model with experience. The next one confused Butch.

“Butch and the Sunday Paper” – Albert Staehle

The artist’s attempts to get Butch to bring in the paper were met by blank looks. Butch would watch other dogs do it and still look blank. Finally, the artist “got out a piece of raw beef liver, of which Butch is fond, and folded it inside the funny paper. At those prices Butch understood at once.”

By the way, what happened to the rooster in the high-rise office building? A Post piece from February 1944 assures us that Mr. Staehle found a perfect home for the unwittingly famous fowl in a Long Island barnyard. Finding homes for his models was part of the job. “He gets reports of them,” the article noted, “and is always enchanted when he hears that one of his ex-models is forging ahead in his or her rural career.”

“Woman Gets Bob at Barbershop” – E.M. Jackson

Females these days think they can waltz into a man’s territory and get their hair bobbed! What next? In this case the cover is from Country Gentleman (a sister publication to the Post) from 1925. Waiting impatiently (notice the pocket watch) is a disapproving customer.

“Couple in Barber Chairs” – E.M. Jackson

The same artist, E.M. Jackson, did this charming cover for the Post five years later. Seems as though they’re examining their new dos, but look at their mirrors. They’re checking each other out!

“Bernice Bobs Her Hair” – Coles Phillips

Alas, this lovely lass is having haircut remorse. Artist Coles Phillips worked mostly for Life magazine, but a few of his lithe beauties graced the covers of The Saturday Evening Post.

“Comical Haircut” – Howard Scott

Talk about haircut remorse! Really, the client can get carried away with comics, but the barber is another matter altogether. The style and humor of this 1943 cover suggests Norman Rockwell, but it was by an artist named Howard Scott. However, this was the issue that introduced Rockwell’s famous Four Freedoms paintings.

“Barber Getting Haircut” – Stevan Dohanos

Stevan Dohanos was a great artist who did over 120 Post covers, and this was his barbershop in Westport, Connecticut. “A half dozen other well-known illustrators get their hair cut” in this shop, the editors noted, “which will surprise a good many, who might suppose that a barber in an artist’s colony would starve to death.” How would the local barbers like the cover, speculated our sassy editors? “Dohanos’ next haircut will tell.”

“Butch’s Haircut” – Albert Staehle

For us kiddies who don’t remember the 40s, let me explain something: This adorable cocker spaniel named Butch appeared on about 25 Saturday Evening Post covers. Readers couldn’t wait to see what the pooch would be up to next. The artist, Albert Staehle, got the idea for this cover from a little girl in the park. “I have a picture on my wall of a dog just like that,” she said. “He is chewing on a slipper.” The artist explained that this was the same dog. “The dog in the picture is neat,” the little art critic observed. “This dog is all rough on top.” Unperturbed, the artist said, “Well, maybe Butch needs a haircut.” The rest is Saturday Evening Post history.