Bobbing for Apples by J.C. Leyendecker

Before there were Rockwell covers, there was the great J.C. Leyendecker (a mentor to Rockwell). Leyendecker dressed up these adorable tykes for a neighborhood Halloween party in 1913—apple bobbing and all. This cuteness is quite the contrast with his Halloween cover ten years later (below).

Witches Night Out by J.C. Leyendecker

A creepy witch on a chilly, windy night – and a full harvest moon to illuminate her. Looking at her creepy face (sorry, lady), it is a little difficult to remember that this is the same artist famous for that rakishly handsome, chiseled-featured Arrow Shirt man and the slinky, elegant ladies and gentlemen in the 1920s Kuppenheimer clothing advertisements.

Halloween Fiddler by Norman Rockwell

A rarely seen Norman Rockwell cover from 1921 shows a fiddler at a Halloween get-together. It must be a lively tune, judging by the way he’s keeping time with a high-stepping foot. Rockwell did 36 covers for the Post’s sister publication, The Country Gentleman.

Lighting the Pumpkin by Eugene Iverd

This charming cover is from 1934. These kids are ready, dressed in their Halloween best and lighting a giant jack-o’-lantern. Artist Eugene Iverd did many of our best covers of children – see Artist Eugene Iverd’s World of Children, here.

Halloween, 1926 by Edgar Franklin Wittmack

This well-dressed young man is regretting going to that Halloween party – there is something very scary out there! This creepy cover is from 1926.

Witch’s Mask by Charles Kaiser

In this 1942 cover by artist Charles Kaiser, a little girl is frightened by the view of this witch’s mask through the window – which begs the question: was the witch winking before?

Water Fight by Thornton Utz

First on the agenda is to start an all-out water war with the neighborhood kids. Artist Thornton Utz knew that any of these munchkins would fight a bath, but tackle them with hoses and the game is on. Your report will say you coordinated neighborhood activities. The adults clearing the sidewalk may not be especially fond of this particular activity, but your report won’t reflect that. This cover is from 1951.

Watering Father by Richard Sargent

“I thought of eco-friendly ways to help keep everyone cool,” your report will state. The shower will invigorate Dad, right? This 1955 cover shows why Dick Sargent was one of our favorite artists. What it doesn’t show is what happens seconds after this scene, for which we are thankful.

Bicycle Tricks by Thornton Utz

Your teacher will be impressed you made time for healthy exercise. You may need to click on the cover for a close-up, but basically, people are clearing a path for Hurricane Harry—not that he’s giving them much choice. But your report will show you took proper safety precautions—for yourself. In this 1955 cover, at least he’s wearing a helmet. It’s the safety of everyone else that is in question.

Dog Days of Summer by John Clymer

And it’s really nice you took time out on a lovely June day for watching the youngsters. This beautiful cover was by John Clymer, who dressed up dozens of Post covers with gorgeous landscapes. Thoughts of school are as far away as the farthest blue hills in this painting. But keep up the notes. Free babysitting will look good in your report.

Boy in Inner Tube by Eugene Iverd

“I kept it ‘green’ by finding uses for old items,” you’ll note. In this case, an old inner tube becomes a flotation device. This is from 1936 by artist Eugene Iverd, who did wonderful paintings of boys. For more of his great covers, enter “Iverd” in the search box. “Not only a serious student of art,” the Post noted in an August 2000 feature on the artist, “Iverd was also a teacher of art, first to wounded soldiers after the first world war and then to high school students.”

Piano Practice by George Hughes

“I faithfully kept up my music lessons,” your report will proudly conclude. It probably won’t mention that your mind was on swimming as you went through your Mozart exercises. Sure, Mozart had mastered minuets by the age of 4, but did he have a swimming pool waiting for him on a hot day? I think not. Practicing in your swim gear still counts.

Baseball Fight – James Williamson

We’ve shown you baseball covers before, but not one as dignified and touching as this one, which depicts a baseball team standing at attention for the national anthem. Francis Scott Key would be proud. At least until he noticed that this is a fold-out cover (see below).

Baseball Fight (PART 2) – James Williamson

Well, as the editors pointed out, Francis Scott Key did say, “Conquer we must, when our cause it is just.” However, I suspect Key wasn’t thinking of a free-for-all over a questionable call in a baseball game. Artist James Williamson did eight Post covers in the late 1950s and early ’60s. Or is that eight-and-a-half?

Watching Baseball Through a Fence – Worth Brehm

This rare 1908 cover shows another sort of baseball free-for-all. Honestly, they should put more knotholes in fences—a guy can barely squeeze in for a look-see. This was by artist Worth Brehm.

Knothole Baseball – Norman Rockwell

Fifty years later, Norman Rockwell shows us the view from the knothole. Most knotholes are nature made, but sometimes a trusty pocketknife or stone would help nature along when no one was looking. Unless some rat caretaker covered it up by nailing a piece of tin over the hole, you had a great viewing spot. Ever realistic, Rockwell’s wooden planks are so true to life, you can almost smell the wood. And ever playful, he “carved” his signature into the fence.

Boy’s Baseball Team – Eugene Iverd

A boy’s baseball team, 1926. We’ve shown great covers of boys by Post artist Eugene Iverd, and this one is a gem. The artist captures every boy’s character, and we see some of the same faces over and over again in covers showing boys rafting or throwing snowballs or whatever groups of lads do. (Search “Art and Literature” for Eugene Iverd for some beautiful covers of kids.)

Fly Ball – E.M. Jackson

It’s a high fly ball and it’s being caught by… Gramps! This 1923 cover is by E.M. Jackson, one of several Post artists often mistaken for Rockwell. Oh, and guys, love the straw boater hats!

Two Boys Playing Baseball – George Brehm

Seriously, so many baseball covers, so little time. But here’s another rare one for you from a 1924 Country Gentleman issue (CG was a sister publication of the Post‘s). These two farm boys spoiling for a game look completely natural. As an interesting aside, this issue featured “an interview with President Coolidge.” Reprints of Country Gentleman and Saturday Evening Post covers are available at curtispublishing.com. Comment on your favorite below!

Daydreaming accordionist – March 13, 1926

In 1926 a young Eugene Iverd wrote an ecstatic letter to his mother. “I can’t wait another moment. I must tell you the good news.” He had sent 4 paintings to The Saturday Evening Post and they were interested! Mr. Martin, a managing editor, even visited the artist personally. This daydreaming young man serenading his movie idols was the first Iverd Post cover.

Boy Botanist – August 27, 1932 – Eugene Iverd

Letter to Mom, continued: “P.S. Oh! Yes! I must tell you this. (Mr. Martin) said Chief Editor Mr. Lorimer said, ‘Who is this man Iverd? Why haven’t we seen some of his work before?’” This beautiful 1932 cover with wonderful colors is a prime example of what Post editors discovered in this artist. This budding entomologist is collecting, studying and noting every find. In his short life (he died at age 43), Iverd did numerous magazine covers, 29 of them for the Post. The one below has similar pastel tones.

Boy and Dog in Nature – June 11, 1932 – Eugene Iverd

These two covers would go beautifully together, framed and hung in a special place. This one has a timeless Rockwellian feel. Growing up in Waseca, Minnesota, Iverd “showed incredibly early talent and drew constantly and on anything,” his granddaughter, Lyn Farquhar, told us in a 2001 e-mail. “He drew many pictures on the blank pages of hymnals n the Lutheran Church attended by the family. Many of these later became treasured keepsakes by town citizens. His artistry was supported by his mother but frowned upon by his father.”

Snow Shoveler – January, 3 1931- Eugene Iverd

An industrious young man (and little furry helper) is ringing doorbells to turn a snowfall into a financial opportunity. It’s from 1931, but it could be a drawing of last winter. Some things never change.

Lighting the Pumpkin – November 3, 1934 – Eugene Iverd

1934 was a pivotal year for the Great Depression. Unemployment was still high, but we seemed to be turning a corner. FDR was the American president and the political rumblings in Europe were much scarier than a creepy jack-o-lantern. This colorful scene of two trick-or-treaters is a Halloween favorite. I love the use of color against the background of dark houses with twinkling lights.

Children on swing – June 22, 1935 – Eugene Iverd

Iverd was an art teacher in Erie, Pennsylvania, so he knew something about children. This fun cover from 1935 was one of his last. Sadly, he died in 1936 of pneumonia. “Antibiotics, which could easily have saved him,” wrote his granddaughter, “were not available until the following year.” He was only able to spend three years as a full-time artist, “yet he published over 60 magazine covers, and over 150 advertisements, story illustrations, calendars, lithographs,” wrote Ms. Farquhar. “His productivity still astounds me.”

Snowy Ambush – John Falter

Having a hard day at the office isn’t bad enough. The man in artist John Falter’s January 1959 cover seems to be entering a sort of demilitarized zone. The troops are entrenched (see the little heads behind the snow banks?) and ready to fire. The stash of snowballs shows they have enough ammo to last awhile. You have to wonder how the man gets out of this one.

Snowball Fight – J.F. Kernan

Never mind the neighborhood kids – watch out for the old guys! I love the ornery gleam in grandpa’s eyes as he hones in on his target. This cover is from 1930 by artist J.F. Kernan.

Plowed-Over Driveway – Earl Mayen

Okay, stop us if you’ve heard this before: a man arduously shovels his driveway, then along comes a snowplow… On artist Earl Mayan’s December 1954 cover, just such a scene ensues as the motorist attempts to back out, and is he steamed! If only some of that steam could melt snow…

Boy Shoveling Snow – Charles A MacLellen

It’s hard enough to shovel a sidewalk without dodging snowballs. In this cover of January 1912, the boy is probably debating dropping the shovel and firing back. Give a hard-working boy a break!

Snow Shoveler Ringing Doorbell – Eugene Iverd

An enterprising young man (and dog) is ringing doorbells on artist Eugene Iverd’s January 1931 cover. The snowfall seems to have brought about a budding business enterprise. If you know someone looking for prints of boys doing all their boy things, look up artist Eugene Iverd at curtispublishing.com – great covers!

Shoveling Floral Shop Sidewalk –John Falter

The weather outside is frightful, but inside the flower shop it is spring! Artist John Falter did a beautiful painting of contrasts for the February 28, 1948 cover. Inside are the pinks, yellows and reds of blossoms; outside is dirty old New York snow. The poor policeman on the beat looks miserably frozen, but maybe the shop window is to give us hope. The snow can’t last forever, right?