With gasoline at 17¢ a gallon, and new Ford sedans available for a mere $450, Nina Wilcox Putnam told Post readers there was never a better time to drive to California.

The best bargain on the American market today is a trip across the country, which can now be had for practically the same price as staying at home.

Automobiles in 1931, she reports in her Post article, “What’ll It Cost Me To Drive To the Coast?” have greatly improved over the past ten years. When she first drove from New York to California in 1921—

I carried spare parts enough to make up a second car, including new magneto points, and used every darned one of them before the first California real ­estate salesman was sighted.

The roads are better, too. Back in 1921, she says, you wouldn’t think of driving across the western states without an axe “for chopping brush to get you out of gumbo roads during Missouri rainstorms” and an extra set of suspension springs “because you were practically certain to break a spring on what were playfully nick­named ‘roads’ in Arizona.”

But even in 1931, Porter says, you had better bring  better along a length of strong tow-rope, and a waterbag to hang on the front of the car so you won’t run out of water in the desert.

“And ah, yes, I almost forgot a water­proof tarpaulin. No matter how good the trunk on the back of your car, take it from me you’d better cover it with a tarpaulin. It’s a big square of treated canvas, and it really does prevent dust and moisture from working into the luggage and ruining that one good suit or dress which you’re taking along in case you feel like changing some night at a stylish hotel.

The modern driver of 1931 now has a choice of cross-country routes. Most travelers take the National Road, which runs from Atlantic City to San Francisco, but she recommends a new route between Washington, D.C., and Los Angeles.

If you are sick of cities and want a vacation from them; if you are tired of passing trucks and of being held up by traffic stop lights, let me submit the new Midland Trail. I’ll guarantee you’ll hardly meet a truck, see an advertising sign or lose a moment through traffic sig­nals.

But let’s return to the question in Putnam’s title: just how much does it cost to drive from New York in California in 1931. Before she started, a New York travel agent had told her—

“With a small car it will cost you five cents a mile, including good but not fashion­able hotels, food, gas and oil, and ordi­nary running repairs. We figure it will take you nine days.”

When she reached her destination outside Los Angeles, Putnam found that she had actually spent a little less than the predicted $165.

Before there were motels, travellers stopped overnight at rustic motor camps, whose comfort level can be guessed by the picture above.

That’s a sizeable figure for a year when unemployment had risen to 16% and was continuing to climb. Yet it’s fairly inexpensive for nine days of sightseeing, hotels, and meals.Yet you could take the same trip for much less today.

Adjusted for 80 years of inflation, $1.00 in 1931 has the purchasing power of $14.50 today. So Putnam’s trip cost her the equivalent of $2,392 in 2011 dollars.

Today, the drive from New York to Los Angeles is 500 miles shorter. Using the gas prices of this last week, AAA’s fuelcostcalculator.aaa.com, determines that a new, inexpensive car (comparable to what Putnam drove) would consume $440 in gas. Furthermore, you wouldn’t need nine days to cover that distance. While I’ve known people who drove that distance in a heroic, three-day marathon, I’ll allow a modern driver six days (450 miles/day) and a daily allowance of $80 for hotels and $50 for food.

The total cost would be $1,220. Divide that number by 14.50 to reverse inflation, and the price in 1931 dollars, would be $84.

Even with the price of gasoline so high today, our per-mile cost has dropped from 5¢ to 3¢ in 80 years. This doesn’t even factor in the three days saved by driving modern highways in more dependable cars—and three days is just as valuable in 2011 as in 1931.

The Cross-Country Drive: Cheap In 1931, Cheaper In 2011 The Saturday Evening Post

While Tulsans were naturally downhearted at the unveiling, there was a sadder spectacle that was generally overlooked. Placed on the car seat were jugs of gasoline.

Back in 1957, the far-sighted planners reasoned that, within the next 50 years, automobiles might no longer be powered by gasoline. The jugs of gasoline ensured the car could be operated in the distant future when gas stations might have all disappeared.

There was no need to worry. The gas stations are still around. We’re just as dependent on oil as ever. The only change is that America had moved away from leaded gasoline.

America occupied a highly enviable position in the post-war world. Its cities and businesses had emerged whole and hearty from the war. Its infrastructure hadn’t been wrecked by bombings and sabotage. We had the only intact economy in the Western world, and plenty of oil. There was little interest in conserving fuel now, especially with articles like “Now We Have Plenty of Oil,” which appeared in the Post in 1950.

“Turn up the oil burner. Fill the gas tank, the cigarette lighter, the kerosene range. Order a new diesel locomotive, a jar of cold cream, a jet plane, and make free with petroleum products any way you fancy. Forget that rumor you heard just a few years back—the one that predicted that we would shortly run out of oil and into calamity. It was not true. There is oil in quantity under American soil. Having had less than a hundred years to regularize its cycles, the calendar of perpetual petroleum alarm and reassurance is not yet as accurate as a barometer, but at this points it reads calm, comfort and all the gasoline you want. The next cycle of worry over oil shortage may be a decade or more away, to be followed no doubt by surplus, to be followed no doubt by shortage, to be —

“Anyway, right now oil is easy, and this should be a powerful load off the national mind. The importance of whether or not we have enough oil in America grows greater every year.

“… perhaps it is permissible to point out that the record of oil ups and downs is at least odd, if not downright hilarious. No decade has passed in the present century without some authority writing off our oil future as failing and soon doomed. Crankcases today are full of oil that was once seriously described as nonexistent.

“Take the notable warning of 1919, when the chief geologist of the United States Geological Survey flatly predicted complete oil exhaustion in this country by 1936. Or the comparatively recent fright of former Secretary of the Interior Ickes in 1943, who solemnly divided known oil reserves by consumption and pointed out that we had a supply good for only fourteen years.”

The writer spoke of unlimited oil, and new fields of crude that had recently been located in Texas. What he failed to tell readers was that, since four years earlier, the United States was starting to consume more oil than it could produce domestically. As early as 1946, we were losing our energy independence.

Even so, the confident tone could still be heard in 1962. In that year, another Post article, “The Oil of the Arab,” addressed the rising nationalism of Arab nations, which were providing us with most of our gasoline. He quoted Sheik Abdullah H. Taliki, Saudi Arabia director of oil:

“’Allah made nothing without cause,’ he says. ‘He made the great desserts that are useless to man. But he buried oil beneath them. It is Arab oil. It must be used for the Arab’s benefit. Today others can use our oil to further their interests, which may not coincide with ours.’

“The oil, buried in a great basin that stretches from the southern slopes of Turkey’s Taurus Mountains to the shores of the Arabian Sea, and from Iran’s eastern borders to Saudi Arabia’s western shore, constitutes what is probably the world’s greatest reservoir of mineral wealth. Reserves estimated at 181,000,000,000 barrels, two thirds of the free world’s known oil supply, have already been discovered; millions of square miles, on land in the waters of the Persian Gulf, remain to be explored. Tiny Kuwait, a sun-parched desert little bigger than Connecticut, has proven reserves of 62,000,000,000 barrels, exceeding the total reserves of North and South America combined.  Beneath the dunes and bare gravel plains of Saudi Arabia lie 50,000,000,000 barrels more. Iraq has 25,000,000,000 barrels in reserve, Iran 35,000,000,000.

“The total reserves in the United States are estimated at 33,500,000,000.

“’Some day,’ he says, ‘we will unite. Once we are strong enough to shut down all the wells, and close the Suez Canal and shut off the pipelines—even if only for a few days—the companies will suddenly see a great light. The world cannot live without the Mideast’s oil.’”

Well, it was easy for the author to see why the Arabs would never succeed in exerting its power.

“The weakness in Mr. Tariki’s position lies in the fact that at the moment there is more oil available than the world can use…”

Oil Boom and Bust The Saturday Evening Post

In boom times like these, oil companies had little time, and scant interest, in planning. As a Post writer observed in 1929,

“Authorities all agree that the United States has developed and produced its oil too rapidly… For ten years now, despite the increasing multiplicity of its uses, oil has been found faster than it could be consumed. All the time there has been more of it above ground than the market demanded. ["Taming Wild Oil Wells," Oct 19, 1929]

“The presence of too much of any commodity leads inevitably to its waste… The record of all time for the waste of a national resource has been broken in the past decade in the oil fields of the United States.

“In the state of California, for example, it is estimated that the loss of natural gas alone has been sufficient to have paid off the national debt.

“Of the oil that is in [the typical oil pool], it is believed that not more than 20 per cent is usually recovered before the flow ceases.

“In the interest of prolonging the life of the field, no gas should be allowed to blow off at random or before its full quota of work has been performed. Gas which cannot otherwise be used obviously should be pumped back into the ground so that the life of the field may be prolonged.

“Finding that they owned land over an oil dome, its possessors…  should have agreed to develop the field as a unit and split the returns in proportion to their holdings.”

They “should have” agreed, but they didn’t. Instead, the industry kept drilling for quick oil, taking the crude that natural gas pushed to the surface, left the more difficult oil, and natural gas, behind.

Oil companies showed no signs of moderating themselves, and critics were beginning to wonder how it would all end.

“In view of the now familiar oil over-production, with its unnecessary drain on the natural reserve, the question of future supply become increasingly acute. People are beginning to wonder if the carriage manufacturer is coming back to his former prestige, and whether the faded letters “L-i-v-e-r-y  S-t-a-b-l-e,” now supplanted by the more aesthetic “G-a-r-a-g-e,” on endless buildings, will have to be restored. Is a nation on wheels, as it were, going back to the hoof so far as daily transport is concerned?” ["After Petroleum — What?" Isaac F. Marcosson, March 3, 1928 (PDF)]

“There is more truth than idle speculation in this surmise. Although it may be postponed longer than we think, the time is inevitable when we shall be obliged to depend for motor fuel on imported crude or a synthetic liquid distilled from coal, lignite or shale.

“How much oil is left in the ground for our future needs? Like every other features of the business, this is uncertain. All predictions so far have been in error.

“As recently as 1921, statisticians maintained that our domestic output would be at its peak when 500,00,000 barrels were obtained. Yet last year… we produced 900,00,000 barrels. Despite the pessimism, the supply of oil proved greater than anyone could have predicted.

“The wells drilled during the last three years have already yielded considerably more than 1,000,000,000 barrels of oil and their productive life is still largely in the future. This makes the total reserve from all proved sources nearly 80,000,000,000 barrels. At the 1927 rate of production, this would last thirty-three years.”

They were off by a decade; as you can see from the graph below, domestic production began falling in 1970, while imported oil rose sharply to cover the difference.

Not knowing when the easy oil would give out, critics repeatedly called for conserving oil — long before there were any environmental considerations.

One of the strongest proponents for conservation was former governor and Director of the Forest Service, Gifford Pinchot. He fiercely opposed the unrestrained drilling for oil on federal lands. Conservation, he argued, was essential to the public interest. The restraint of one generation would be the inheritance of the next.

“The conservation policy grew out of the idea that public resources held in the public hands should not be wasted, but be made to serve the public to the utmost, both in the present and in the future. ["Ships, Oil and the Ten Commandments," May 17, 1924]

This chart shows how sharply oil imports rose as domestic production fell. (Wikipedia Commons)

“It was introduced to the people of the United States through the meeting of governors in the White House in 1908 — the first meeting of its kind in American history, and by far the greatest — and met with instant general approbation.

“This was the more remarkable because it was then commonly believed and openly asserted that, since posterity had done nothing for us, we had no reason to do aught for posterity. Let posterity paddle its own canoe. This theory conveniently forgot that our ancestors gave us the only canoe we have to paddle; that they discovered and conquered for us our continent; that they founded and preserved for us our nation; that we, who are their posterity, are living our safe and reasonably comfortable lives because of what they did for us who came after them; and that the only way we can pay our debt to them is to play fair in our turn with those who will come after us.

“From the beginning, conservation has meant wise use in the public interest, and it means wise use today. This generation has a right to all it needs, but no right whatever to waste what it does not need. Our children have their rights as well as we. If there was ever a policy since this world began that was simple, sound and filled with common sense, it is the policy of conservation.”

Read “After Petroleum — What?” Isaac F. Marcosson, March 3, 1928 [PDF]
Next: Teapot Dome

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