“Soldier on Motorbike” by Lawrence Toney

Yes, motorcycles were used in World War I, as this 1917 Post cover indicates. The U.S. military used mainly Harley-Davidson or Indian bikes, and not surprisingly, the British used Triumph, while Germany used BMW motorbikes.

“The Army used an estimated 20,000 motorcycles during the war,” wrote Lisa Gregory in a 2003 issue of Soldiers Magazine. “In fact, the first American to enter Germany after the ceasefire was reported to be motorcycle dispatch rider Cpl. Roy Holz.”

In the first world war era you’d see motorcycles, cars, trucks, and airplanes juxtaposed with cavalry!

“Indian Bike Ad” – September 7, 1918

This 1918 Indian ad confirms that thousands of bikes were placed in the service of the Allied armies.

Indian states: “our factories are working night and day to supply the needs of Uncle Sam. … We feel sure that our civilian customers who have suffered delay by this condition will be patient until such time as we can resume our regular deliveries.”

“Indian Police Motorcycles” – February 15, 1913

Very early in motorbike history, police departments learned the advantage of their maneuverability and convenience. And supplying police and military became a competitive business early in the 20th century.

Although Harley-Davidson delivered a bike to the Detroit Police Department in 1908, this ad from a February 1913 issue of the Post shows the Detroit police with squad of Indian bikes.

Click here for a virtual museum on the history of motor law enforcement.

“Indian Motorcycle With Side Car” – May 9, 1914

This 1914 ad shows that bikes were not just for work. The ad says this motorcycle with sidecar has all the touring comfort and efficiency of an automobile at the cost of trolley fares.

“A spin on a summer’s evening. A weekend trip. A coast-to-coast tour,” the ad rhapsodizes. Well, I don’t see that last one happening on 1914 roads, but we get the idea.

“Yale Bike Ad” – November 2, 1907

The first motorcycle ads in the Post appeared in 1907—105 years ago! This ad appeared in November of that year for a 1908 Yale California advertised for $200. It is difficult to imagine how many folks could afford that kind of outlay, which would be around $5,000 in today’s dollars.

“Tex’s Motorcycle” by Stevan Dohanos

We showed this cover last year in a piece about illustrator Stevan Dohanos. See more of his work in The Great Covers of Stevan Dohanos.

Mil Blair, an expert at bike building, restored the Harley-Davidson. Blair saw the bike on the Post cover when he was 11 years old and fell in love with it, undoubtedly like every other boy who saw that issue. But wait until you see it today!

“Tex’s Motorcycle”

What are the chances of a long-time staffer for The Saturday Evening Post running across a motorcycle made famous by that 1951 Post cover…literally right down the street? The Post’s Dwight Lamb is a frequent visitor to the beautiful Eiteljorg Museum in Indianapolis. Although the Eiteljorg is known for a superb collection of Indian and Western art, the museum was having a display of classic, outlandish or otherwise unique motorcycles. Lamb was stunned when he turned a corner and saw this big, blue…and oddly familiar bike. And yes, motorcycle buffs, Mil Blair, who restored this beauty, rode this classic to the annual Sturgis Motorcycle Rally.

Miserable Golfer by Lawrence Toney

The look on this poor guy’s face says it all. If it didn’t, the busted golf club would be clue number two. Artist Lawrence Toney’s 1925 cover shows us all that a bad day golfing may not “be better than a good day at work”. The same artist shows us a golfer having a better day in the next cover.

Hole in One by Lawrence Toney

Is that a…it can’t be…it is! A hole in one! This 1926 golfer has a witness to the feat and the caddy is just as astonished as the player. Great facial expressions and body language – note the boy’s clenched fist. Artist Toney did a dozen Post covers.

Stinky Putt by J.C. Leyendecker

J.C. Leyendecker, the artist who painted more Saturday Evening Post covers than any other (322!) shows us a caddy with a different opinion. We take it the shot stinks. One of my favorite golf covers was done by Leyendecker’s protégé, what’s-his-name (below).

Important Business by Norman Rockwell

“Gone on Important Business”, says the note on the door. The inspirational saying above the desk proclaims “Do It Now”, so the gentleman is doing just that. Out of deference to Leyendecker, Norman Rockwell painted one less Post cover.

Eighteenth Hole by John Falter

We’re not sure if the man in the yellow sweater is studying the green or smelling it, but apparently the putt was thaaaat close. We are sure this is from 1955 by terrific Post cover artist John Falter.

Woman in Sandtrap by Penrhyn Stanlaws

She may be in the dreaded sandtrap, but this is one stylish lady. If you love covers of pretty, fashionable ladies, the artist named Penrhyn Stanlaws did thirty-seven of them between 1913 and 1934. Although this looks like a blazer I might have worn in 1969 or 1970, this lovely cover is from 1928.