Well, judging from what people were telling the Post, it felt a lot like today.

Life in 1962. Click image to enlarge.

“We don’t have the family as a unit as we used to have. As a result, a lot of the kids have got out of control.”

“People seem to have lost something. They don’t seem to care anymore. Maybe what we’ve lost is Americanism. They don’t teach it to the kids anymore.”

“These teenagers that really scare you, with their gangs … and all. What’s got into our kids? I don’t know.”

“We’re all living too fast. … We’re all running and we can’t catch up.”

“We’re becoming decadent. … Moral values have declined. People don’t feel patriotism as they used to.

These quotes were typical of the responses from the 500 people interviewed by Stewart Alsop for his article, “The Mood of America.”  Our country was in a “curious national mood” that year, according to Stewart Alsop. After talking to Americans in seven states, he concluded that the country’s odd mood was “balky, ambivalent, and contradictory.”

 “For example, the American people, to judge from their talk, are in an essentially conservative frame of mind. The word ‘socialism’ to most of them is almost as bad a word as ‘communism.’ They are worried about Government spending, and instinctively resistant to what they call ‘too much government.’ A surprising number of them are firmly opposed to any tax cut unless it is accompanied by a balanced budget.

“In view of all this, one might suppose that there was a great tide of public sentiment in favor of the … more conservative Republican party. [Yet] most voters prefer the Democratic Party, and they prefer President Kennedy to any now-visible Republican rival by a big majority. And except in the Middle West, most voters like the President’s Medicare program, which is anathema to conservatives.

“There are other odd ambivalences. For example, most of the people we talked to fear nuclear war more than anything else, but only one in five thinks there is much danger of such a war.

“Finally, the American people are by and large a strongly moral, even moralistic people, who are deeply worried about … the morality of the American people.”

Conducting his cross-country study of Americans' attitudes, reporter Alsop interviewed Mrs. Barbara Diamond on a northside Chicago street.

It seems strange now that Alsop expected more consistency among American voters. It was understandable, though; the country was entering an age of changes and challenges. In February of that year, America had taken another giant step into space with John Glenn’s orbit of the earth. In October it would confront Russian missiles pointed at us from Cuba. Ready or not, the country would have to consider how it would respond to the changes of the modern world.

Many responded with divided loyalties between the old and the new. The division had already begun to show in the change of presidents. While America had always revered and identified with Dwight Eisenhower, they were increasingly drawn to the more aloof, intellectual, charismatic Kennedy. They were still soundly against ‘big government’ but they were growing more supportive of the struggling NASA program and Medicare.

The ambivalence between the old and new loyalties was particularly noticeable on the question of racial equality. The basic view of White Americans, according to Alsop, was summed by a Baltimore housewife who said, “They got rights, just like anybody else. They ought to vote and have just as good schools and all that, but I don’t see why we got to mingle together.” Many could accept the new thinking about equal rights; they just couldn’t yet accept Black Americans.

President Kennedy stirred excitement wherever he went, as shown by the swarming greeting he received in Malibu, California.

It was a time of great challenge, not unlike today. And, like today, the uneasiness and uncertainty over the way forward lead some Americans to believe we have lost our moral compass. The economy had stalled, and some feared a recession was on its way. The Cold War was close to going ‘hot,’ and we were regularly conducting air-raid drills against the possibility of a nuclear attack. Yet, Alsop was “really surprised [by] the number of people who felt [our] greatest problems are moral rather than economic or political. … A surprising number seem to feel that somehow, somewhere, America has lost something—a sense of purpose, a sense of right and wrong, a sense of home and family … something that was good that has gone out of American life.”

If he was interviewing Americans today, Alsop would probably get the same sense of concern about our moral condition and the feeling of loss. He might feel the same atmosphere of “part nostalgia, part moral indignation.”

But would he find the character of the American people the same as he did in 1962: “a pleasant people, unsuspicious and openhearted”?

Living the 1962 Life The Saturday Evening Post

It’s a question many Americans ask themselves every day. Thanks to an abundance of cheap goods, instant credit, and constant exposure to the persuasive powers of advertising, acquiring has in itself become a national pastime. And a national problem, as our closets, attics, and lives become overwhelmed in an epidemic of uncontrolled clutter.

“We’ve begun to buy and hold on to so many items that we’re 
now having to acquire more and more space to accommodate our clutter,” says Dr. David Kantra, a psychologist in Fairhope, Alabama who studies the clutter problem.

Birth of an Obsession

Paper Chase
One of the biggest sources of clutter in our lives is paper—bills, receipts, or the instruction manuals from all the stuff we’ve bought.

Here’s how to tame it:
• Gather supplies. You’ll need a recycling bin, garbage bags, file folders, a pen, and a shredder.
• Establish a sorting area. Set up a folding table or quadrant of the floor—you’ll need room to spread out.
• Ditch the obvious. Long-expired coupons or instructions for products you no longer have can lurk in a desk for years. Pitch ’em.
• Create four paper management systems for:
1. Action items—bills, timely paperwork
2. Essential paperwork not needed on a daily basis, such as bank or insurance statements
3. Vital records—birth certificates, Social Security information, various account numbers
4. Archives for tax returns, legal papers, and/or family memorabilia
• Maintain the system by scheduling time to file papers. Organization is an ongoing process.

The ready availability of merchandise of every stripe was something that didn’t exist throughout most of American history, but the problem of clutter traces its origins back further than you might think—all the way to the 19th century. The rise of industrialization and the mass production of products created a cult of desire that has survived the decades, through economic booms and busts, where accumulating goods was viewed as the road to happiness.

That idea became more pronounced in the 20th century, as the power of advertising linked products to a lifestyle. “The message became ‘you are what you own,’ ” says Dr. Lorrin Koran, professor emeritus of psychiatry at Stanford University Center. Retailers responded to that insatiable desire for ownership. Remember the general store? It used to stock about 1,000 items in three or four aisles with one lane for checkout: That was all we needed. Today, you could fit almost the entire contents of that old store into one aisle of a huge discount chain that sells everything from hamburger meat to motor oil to flat-screen TVs. The average super retail center carries more than 100,000 products in mega-stores that stretch the equivalent of nearly five football fields. Shopping malls have become veritable mini cities containing hundreds of stores, food courts, ice skating rinks, movie theaters, even hotels.

And there’s always the Internet. Last year, online shoppers spent $204 billion on merchandise: The auction site eBay alone reported sales of $59.7 billion on merchandise ranging from brand-new cars and homes to vintage collectibles and antiques.

Retailers aren’t the only ones who have catered to this acquisitional trend; the housing industry has, too. 
In the past 30 years, the size of the average American home has grown 
53 percent, from 1,500 square feet 
to a little more than 2,300 square 
feet. That’s an extra 800 square feet 
for stuff. But instead of becoming 
more organized with this space, homeowners have filled it up, rather than outsource to storage facilities.

“We’re at a point where people don’t know how to make decisions about quantities of things and whether items serve a purpose,” says Laura Leist, president of the 4,200-member National Association of Professional Organizers and the voice of a service industry that has sprung up to help people clear the chaos from their homes. They aren’t the only ones: More than 20 states have chapters of Clutterers Anonymous for clutterers in crisis.

Back to Basics

I wasn’t ready for a 12-step program yet, but it was clear I needed some help. So I consulted a local professional organizer, who helped me sort through my junk and discard what 
no longer had value. One of the first rules many organizers instill in chronic clutterers is: make the time. Just as someone trying to lose weight needs to set aside time for exercise, someone trying to shed stuff needs to commit to at least 30 to 60 minutes a week sorting through closets, files, and storage areas. Mark the time on your calendar and treat it as a standing appointment.

I learned other tips to help whittle away the clutter in my house and control what I brought in so that new junk wasn’t replacing the old.

I’m still working on the rest of the house, but I eventually got rid of that stuff I’d brought home from the office. Now, the only garbage bags on my floor are the ones that are on their way to the trash.

Curing the Clutter Epidemic The Saturday Evening Post

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Classic Covers: Dieting Through the Years The Saturday Evening Post