“The Lifeguard and the Lady”

"The Lifeguard and the Lady"
From August 27, 1955

This luscious illustration from a 1955 story called “The Lifeguard and the Lady” was by artist Ben Stahl. Oh, my—behind those wholesome Saturday Evening Post covers lurked some juicy stories.

“I’ll Never Love Again”

"I’ll Never Love Again"
From February 27, 1954

This 1954 illustration was by Post cover artist Coby Whitmore and was accompanied by a real soap-opera caption: “’I’m afraid,’ she whispered, ‘it meant too much one time. I can’t let it happen again—ever, ever.’” (Does anyone else hear organ music?) The title of the tear-jerker story by Michael Foster: “I’ll Never Love Again.”

“A Wife for the Doctor”

"A Wife for the Doctor"
From March 3, 1951

“Since old Doctor West died, there had been no doctor at all in Clayton,” the 1951 story “A Wife for the Doctor” by Baird Hill states. The whole town agreed this was quite a pickle indeed, since “the uppity doctors” from a nearby burg had to be called in and “charged seven-fifty for the trip and acted as if were a favor besides.” The caption on this Roy Price illustration is: “Sandra entered. She and Julie looked at each other and at the doctor.” Oh, dear. One hopes medical attention is not required.

“The Artful Bride”

"The Artful Bride"
From August 27, 1949

“Is she pliant, submissive, eager to please?” went the tagline to the 1949 story, “The Artful Bride” by Jay Wilson. “Then watch out—the lady’s about to get her own way.” This is another illustration by cover artist Coby Whitmore. The caption: “Doris sat down on his lap and closed her eyes—perhaps in order to hide the feline, hungry look.” Okay, so the MANipulative female isn’t politically correct these days… but she sure is fun!

“The Passenger Hated Redheads”

"The Passenger Hated Redheads"
From August 13, 1949

“He knew how to handle the stewardess. ‘Go tend to your trays,’ he said.” Ooooh. That’s enough to make a gal say “I quit,” grab a couple of brews, and scuttle down the emergency chute. I really like the guy in the middle trying to hide and NOT get caught in the middle. Artist Joe De Mers did many of our leading lady illustrations. The story was Nord Riley’s “The Passenger Hated Redheads” from 1949. Methinks he’s simply hiding an overwhelming attraction for the lovely lady.

“Bait for a Bachelor”

"Bait for a Bachelor"
From March 1, 1958

In March of 1958, directly across from an article by Eleanor Roosevelt (“My Round-the-World Adventures”) was a story called “Bait for a Bachelor.” “He was fair game,” went the tagline, “and he seemed only too willing to play right into her hands.” The illustration by artist Ken Davies bore the caption, “‘I’ll be by at six,’ he said in a low tone. ‘Grace smiled with satisfaction.’” What ever did Mrs. Roosevelt think?

“Squaw Fever,” art by Paul Rabut

"Squaw Fever"
by Paul Rabut
From April 26, 1947

This dramatic painting by Paul Rabut appeared in the 1947 story “Squaw Fever” by Bill Gulick. The caption reads: “All you got to do is put wings on your wagons an’ fly ’em into the valley. Ain’t that right, captain?” Illustrations like this make us wonder where the original paintings ended up.

“Love and Alexander Botts,” art by Hy Rubin

"Love and Alexander Botts"
by William Hazlett Upson
From March 14, 1953

“Only desperate measures, he saw, could keep this girl from marrying the wrong man. It was a challenge the greatest of salesmen couldn’t resist.”

I don’t remember the Alexander Botts stories in the Post, but I’ve heard from many readers who do. The hardworking salesman for the Earthworm Tractor Company was created by William Hazlett Upson, and readers couldn’t wait for his next adventure. This 1953 Hy Rubin illustration is captioned: “‘For every problem there is always a solution,’ (Botts) said. ‘I will start now looking for it.’”

It would be a bit irritating to have a boss that darned cheerful while one is nursing a broken heart, but that’s Botts for you.

“The Cold-War Blonde,” art by Robert G. Harris

"The Cold-War Blonde"
by Robert G. Harris bore
From September 26, 1959

It’s never good when there’s a Cold War raging, you’re rifling through a desk, and you get caught by the Russians–as this unfortunate young lady from the 1959 story “The Cold-War Blonde” by George Fielding Eliot did.

“She risked her honor for her country, and her methods were most unusual…” Whatever that means. The luscious artwork by Robert G. Harris bore the caption: “On the other side of the desk, ready to vault over it, crouched Zaspurov.” Can’t get anything by a danged Commie.

“Escapade,” art by Gilbert Bundy

"Escapade"
by Gilbert Bundy
From April 30, 1949

“Gary walked onto the terrace just as she got near the bottom. He could see she was pretty in the face too.”

Too? Apparently she was pretty from, er, other angles. How did people get themselves into these situations? Something about … she threw a boot at the house detective and it went over the terrace … or something. She is rather brazen, as we’ll see below.

“Escapade,” art by Gilbert Bundy

"Escapade"
by Gilbert Bundy
From April 30, 1949

“He was trapped in his fiancee’s apartment with a strange girl wearing his fiancee’s gown. Could you talk your way out of that?”

Well, I’d love to hear him try. It seems the young lady made herself at home. “I hope you’ll forgive me. I know I had a nerve, but I just couldn’t resist this,” reads the caption of her trying on the gown. Uh, yeah, nervy would be one word for you, toots.

Beware of young ladies who climb over your terrace. This was from a 1949 story called “Escapade” by George Marion Jr.

“Stolen Goods,” art by Perry Peterson

"Stolen Goods"
by Perry Peterson
From June 11, 1949

“She stared into the ladies’ dressing room and tried not to faint. It was terrifying to find a man in there—especially when he was dead.”

If three-way mirrors aren’t enough to put you off clothes shopping, this should do it. This is from a 1949 serial called “Stolen Goods” by Clarence Budington Kelland. The artwork was by Perry Peterson.

“It’s Me Darling—Your Husband!” – Joe De Mers

"It's Me Darling—Your Husband!" Joe De Mers December 3, 1949

“He woke to see his wife looking at him in horror. It seemed she had no recollection of getting married.” Don’t you hate when that happens? From a 1949 story called, “It’s Me Darling—Your Husband!” this is one of the many enticing illustrations by artist Joe De Mers. We like to call them our “leading ladies.”

“Clever Women Are Dangerous Too” – Joe De Mers 

"Clever Women Are Dangerous Too" Joe De Mers August 5, 1950

“The door opened, and Imogene made her entrance.” Did she ever! Move over, Beyoncé—this is the quintessential 1950′s hottie. “He was afraid of being trapped by some gorgeous birdbrain. He forgot that (here comes the title): ‘Clever Women Are Dangerous Too.’” Another lady by Joe De Mers, who looks like she might be a handful.

“The Lady and the Lion” – Perry Peterson

"The Lady and the Lion"Perry Peterson August 7, 1954

This dark-haired hunk is demonstrating a lion’s moves—for her own safety, of course. “He gets his paws on the cow’s back like this, and closes in like this,’” he says to the stunning blond. Looks like the lion’s paws aren’t the only ones to fear. This is from 1954′s story “The Lady and the Lion,” and the artist was Perry Peterson.

“Second Class Marriage” – Coby Whitmore

"Second Class Marriage"Coby WhitmoreJuly 23, 1955

“How soon, Mary Jo?” Shelby was saying. “How soon can you do something about—him?” What the heck was going on in the ’50s? A folksy, down-home magazine cover, but inside… steam heat! Like many Post cover artists, Coby Whitmore did inside illustrations, too. This one comes from the story “Second Class Marriage” in 1955.

“Girl Shy” – Bob Hilbert 

"Girl Shy" Bob Hilbert August 13, 1955

The title of the story was “Girl Shy” from 1955. Well, he may be shy, but she definitely isn’t! Pinning him down with a kiss, she says “Oh, for heaven’s sake, Willy Teeden—here!” Geeze, a guy couldn’t even eat his lunch without some blond nailing him.

“A Man In Her Room” – Edwin Georgi

"A Man In Her Room" Edwin Georgi November 18, 1950

When her fiance and his mother walked in, they were scandalized. They obviously didn’t expect to find “A Man In Her Room.” Her future mother-in-law was not appeased with her assertion, “It’s only Clary.” This illustration ran with the story in 1950. I can guarantee if this ran in the magazine today, we would get letters of complaint from some of our older readers. I don’t know if that means we’ve progressed or regressed. But if these temptresses are getting to you, you can get reprints of these sassy sirens. They’re eye-catching and fun in any room. Contact www:curtispublishing.com for details, or just to browse through more “Leading Ladies.” Click Here

In Fellowship Lies Friendship

In Fellowship Lies Friendship
Norman Rockwell
August 27, 1960

The name of this painting is the motto of the University Club of New York: “In Fellowship Lies Friendship”. The gentlemen inside the club seem less interested in the fellowship within than the “friendship” outside the window. If you look closely, you’ll see in the lower left-hand of the cover a distinguished gentleman with his ever-present pipe walking alongside his real-life daughter-in-law. Mr. Rockwell, we presume. Like Alfred Hitchcock in his films, the artist sometimes made a cameo appearance in his own paintings.

The Window Washer

The Window Washer
Norman Rockwell
September 17, 1960

What a fun cover! As in the last cover, rather than average folks, Rockwell seems to have suddenly discovered lovely young ladies. “Without shapely young ladies to admire,” Rockwell said, “the only thing left to look at would be flowers and trees.” Well, a guy can paint only so many flowers and trees. The handsome young window washer is brazenly winking at the pretty secretary, and Mr. Boss Man is, thankfully, oblivious. Actually, the artist originally “had a very prim girl looking shocked, but the idea of youth calling to youth worked out more effectively.” We agree. Like the previous cover, this one is from 1960.

After School

After School
Norman Rockwell
October 27, 1917

Having to write “Knowledge is Power” a hundred times on the blackboard for some misdeed, the detainee is gleaning a little unintended knowledge. This is important because the life of the unmarried schoolmistress in 1917 would have been closely guarded, and any hint of scandal costly. But catch the look in her eyes. Even the child can tell she’s a goner!

Serenade

Serenade
Norman Rockwell
September 22, 1928

Rockwell liked his models in well-worn attire, but this couple was allowed to pose in their Sunday best. The Bard of Avon watches the action, while rather irreverently being used as a hat rack. Note the lighting from a nearby, but unseen lamppost. This cover is from 1928. Perhaps he is singing that year’s popular, “I Want to Be Loved by You”. She seems to be giving it some serious thought.

The Flirts

The Flirts
Norman Rockwell
July 26, 1941

What happens when a couple of guys driving a truck stop at a stoplight beside a beautiful blonde in a convertible? Love at first sight, of course. She loves me…not. She isn’t giving them the time of day. Note how Rockwell did the masthead and the fact that this is the first cover where he didn’t sign his name – just his initials. This is from 1941.

Milkmaid

Milkmaid
Norman Rockwell
July 25, 1931

Oh, my, was flirting allowed in colonial times? Well, when a handsome young lad meets a pretty milkmaid on a bridge, perhaps there was a toll kiss in order to proceed. As we’ve stated before, Rockwell loved costumes and painting them. Note the girl tip-toeing for her kiss. This is from 1931.