The name may not be familiar to you, but the face should be. Norman Rockwell chose it  for his Willie Gillis series, which portrayed events from the life of a young American GI.

Willie first appeared on the cover of the Post on October 4, 1941. When he next appeared, a year later, the editors ran this short item:

There have been so many questions about the first Willie Gillis cover by Norman Rockwell that we’re glad to supply a few answers. No, Willie is not a soldier. He works in a sawmill near Mr. Rockwell’s Vermont home.

And that was all they said about Mr. Buck.

Over the next two years, Willie Gillis had adorned the Post cover eight times and had become a celebrity. Like Rosie the Riveter and the Americans shown in the Four Freedoms, he had become a symbol of the American war effort. He had become so popular, the Post finally divulged the model’s identity.

Willie in real life is Robert Otis Buck, known to his friends as “Little Buck.” Norman Rockwell, seeking a model for his Willie Gillis Post covers, spotted Little Buck in the summer of 1941 at a square dance at Arlington, Vermont, where the Rockwells live.

“Norman stared at the boy so long,” Mrs. Rockwell said afterward, “that Buck was ready to take a poke at him until Norman finally explained that he wanted him for a model.”

The following June Little Buck was graduated from Salem Washington Academy, Salem, New York, and went to work for General Electric at Pittsfield, Mass. Mr. Rockwell made a number of sketches of Little Buck for future Willie Gillis covers.

Rockwell liked Buck’s looks. He wasn’t glamorous. He didn’t exude bravery and nobility. To Rockwell, the character of Willie Gillis was “an inoffensive, ordinary little guy thrown into the chaos of war.” He would look decent and unsophisticated, but ready to adapt to life in the Army.

Rockwell also liked the fact that Buck had a medical deferment, which kept him out of the draft, so his model would be available for posing throughout the war. But by 1943, Robert Buck was tired of sitting out the war.

The trouble with the country and the world, too, is that nothing stays put. Not even Pvt. Willie Gillis.

We hope your illusions are good sturdy fellows, able to take it on the chin when we report, as we feel bound to do, that Gillis is leading a double life—has been since May, when he joined the Navy.

On May fourteenth, Buck entered the Navy as apprentice seaman at the Naval Training Station at Sampson, New York. The following day the Rockwell studio at Arlington burned and all [of Rockwell’s sketches of Buck] were destroyed. The Navy, with the generous realization that life must go on for Pvt. Willie Gillis, lent him back to Mr. Rockwell long enough for the artist to make new sketches.

Little Buck, who, the Rockwells agree, is a swell youngster, hopes to become a Naval flying cadet at the end of eight months’ training.

He himself sees no impropriety in his up and joining the Navy after becoming, as Willie Gillis in Army togs, America’s No. 1 pin-up boy. As for his reason, it was simple. ” I just liked the Navy better,” he said.

Well, it’s Willie Gillis’, excuse us—Little Buck’s, young life to lead and to offer to whatever branch of the service he prefers. We’ve always rooted for the Annapolis football team ourselves. But all the same, Willie’s turning up in the Navy does underline the instability these days of all so-called established things.

In all, Buck/Gillis appeared on 11 Post covers. The last one showed him as a young man, discharged from the Army, studying at college. The American soldier was now the American scholar, one of 7.8 million Americans taking advantage of the G.I. Bill.

It was as happy an ending as Rockwell could have painted for the war. He gave the original painting to Buck, who never parted with it.

Thanks, Robert Buck. Goodbye, Willie Gillis. The Saturday Evening Post

“Willie Gillis in Church” by Norman Rockwell

"Willie Gills in Church" by Norman Rockwell, July 25, 1942

This Memorial Day, we remember Norman Rockwell’s WWII soldier, Robert Buck, who passed away this week, with warmth and gratitude.

“Willie Gillis on KP” by Norman Rockwell

"Willie Gillis on KP" by Norman Rockwell, April 11, 1942

Most artists depicted the WWII soldier as a big, strapping man with chiseled features. Rockwell wanted the boy next door. So he studied faces. “The model Rockwell used for Gillis was my wife’s uncle,” emailed Jarrod. “Apparently, they met in Vermont. He (Bob Buck) said that this guy wouldn’t stop staring at him and that he was about to knock his block off when the guy said he was Norman Rockwell and that he wanted to paint him.” By the time of this 1942 cover, many a soldier could identify with the homesick Willie eager for news from home. The war meant financial strains and spiraling costs for everything: it was with this issue that the price of The Saturday Evening Post rose from five to ten cents.

“Willie Gillis’ Package from Home” by Norman Rockwell

"Willie Gillis’ Package from Home" by Norman Rockwell, October 4, 1941

Robert Buck said he was sixteen when he first posed for Rockwell, and both model and artist were surprised at the success of the Willie Gillis covers. This is the first of eleven covers of the “every soldier.” Nothing like a package from home to make you a popular guy. “Norman was a kind gentleman to work with,” Buck wrote. “I had no experience or training for modeling. Many poses or expressions had to be held for agonizing periods of time. Norman’s patience was terrific.” It sounds like the model showed great patience as well.

“Willie Travels”  by Norman Rockwell

"Willie Travels" by Norman Rockwell, June 26, 1943

This eighth cover from 1943 is ironic: A fakir with the power to charm cobras is astonished at Willie’s string trick. Looks like the small-town boy made it to the Middle East and possessed some charm himself. Rockwell was crushed when his “soldier” joined a branch of the Navy, leaving him without the model for his popular series. Ah, but Norman was clever, as we will see.

“Double Trouble for Willie Gillis” by Norman Rockwell

"Double Trouble for Willie Gillis" by Norman Rockwell, September 5, 1942

When two young ladies check their mail at the same time, the result is trouble. Both have photos of our favorite soldier and each is signed, “Love, Willie.” Maybe you should stay in the war zones where it’s safe, Willie. This shows how smart Rockwell was to create another Gillis cover, using only a photo of Willie. It also shows how handy it was to have a good friend and neighbor like Post artist Mead Schaeffer, who happened to have a couple of pretty daughters to pose for the cover.

“Willie Gillis in College” by Norman Rockwell

"Willie Gillis in College" by Norman Rockwell, October 5 ,1946

The final Gillis cover was in October 1946. Our favorite soldier, looking different in civvies, is using his G.I. Bill of Rights to attend college. After finishing this cover in Vermont, Rockwell enlisted the aid of his model to haul the painting to the Saturday Evening Post offices in Philadelphia, where Bob Buck was treated like a celebrity. Mr. Buck, soldiers from different generations will identify with these portraits of military life. Rest in peace, Bob.

Classic Covers: The All-American Soldier Willie Gillis The Saturday Evening Post