Saturday Evening Post Time Capsule: April 1964

It was April 1964. The Beatles were popular, the Mustang was new, and even though the country was struggling with the recent death of President Kennedy, many Americans were optimistic about their future.

Close-up of a young woman

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It’s April, 1964, and the mood is changing. With the music of the Beatles, the Beach Boys, and the Supremes playing in the back ground, Americans are regaining some of their traditional optimism.

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Comments

  1. Another interesting time capsule video feature. One of the most positive things in April 1964 had to have been the Surgeon General’s report officially linking cigarettes and smoking to cancer. It was the first long overdue step in waking people up to the cancer sticks they are.

    Civil Rights made significant progress. The Catholic Church still had too much power over women, telling them what they could and could not do however, which wasn’t right in any way.

    The World’s Fair was a real lift, getting an advanced look at the lunar module AND the first Mustang before they officially debuted that April 17th. The first GTO came out. It was (in reality) the highest performance version of the Le Mans. The one pictured in the video is a print ad for the ’65. I miss my first car, which was a ’65 Le Mans coupe with those beautiful stacked headlights!

    The music was wonderful as mentioned, and some classic TV shows were just 5 months away. ‘Gilligan’s Island’, ‘Bewitched’, ‘The Munsters’ and ‘The Addams Family’ to name four. The latter three were a fresh take on the traditional American family sitcom. ‘The Munsters’ in particular prided themselves on being the all-American family. I agree completely.

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