Tylenol’s Modern Spin on ‘Freedom from Want’

To celebrate the holidays this year, the makers of Tylenol decided to put a modern spin on Norman Rockwell’s classic holiday painting Freedom From Want.

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I immediately loved the concept for the Tylenol spot, its message spoke to me — it is current and relevant. Taking my grandfather’s painting Freedom from Want, which he painted in 1943, and cleverly bringing that image of family togetherness and celebration into 2015 by reflecting it through three different American families — one African-American, another Asian, and also two moms with their happily extended family. What better way to visually tell the story of how our definition of family is expanding and ever changing? Yet our concept of family remains the same; it is the love and the celebration of that love that connects us all, regardless of race, sexuality, or any other difference. Norman Rockwell’s painting is a timeless reminder of what is most important.

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