Get A Horse! America’s Skepticism Toward the First Automobiles

This article from the February 8, 1930, issue of the Saturday Evening Post was featured in the Post’s Special Collector’s Edition: Automobiles in America! 

In 1930, Alexander Winton, by then one of the legends of the auto industry, wrote this article for the Post about the wild early days when even promoting the idea of a self-propelling machine would make you the object of ridicule. Winton was a bicycle maker, and as he writes below, he soon became infatuated with the idea of a bicycle that “a rider wouldn’t have to push and keep pushing.” In 1896, he founded the Winton Motor Carriage company, and soon began turning out cars at the dizzying rate of four per year. He would sell his first car in 1897 — arguably the first automobile sold in the U.S. — for the princely sum of $1,000.

There has been much argument as to who made the first automobile in this country. My own conviction is that the honor belongs to Charles E. Duryea. I began serious experiments in 1893, and I am sure Duryea was conducting them prior to that year. But whether Duryea built the first automobile or whether he didn’t, the fact remains I built, and sold, the first American- made gasoline car.

The exact date of the sale was March 24, 1898, and about a week later — on April 1, 1898 — I received payment and shipped the car to its new owner, Robert Allison, a mechanical engineer of Port Carbon, Pennsylvania. I bought it back after Allison had used it a few years, and it is now in the Smithsonian Institution, in Washington.

When I first contemplated the application of gasoline for vehicles, I had a bicycle plant in Cleveland. Because bikes interested me, my mind naturally turned to something a rider wouldn’t have to push and keep pushing if he was trying to get some place. But the great obstacle to the development of the automobile was the lack of public inter- est. To advocate replacing the horse, which had served man through centuries, marked one as an imbecile. Things are very different today. But in the ’90s, even though I had a successful bicycle business, and was building my first car in the privacy of the cellar in my home, I began to be pointed out as “the fool who is fiddling with a buggy that will run without being hitched to a horse.” My banker called on me to say: “Winton, I am disappointed in you.”

That riled me, but I held my temper as I asked, “What’s the matter with you?” He bellowed: “There’s nothing the matter with me. It’s you! You’re crazy if you think this fool contraption you’ve been wasting your time on will ever displace the horse.”

From my pocket I took a clipping from the New York World of November 17, 1895, and asked him to read it. He brushed it aside. I insisted. It was an interview with Thomas A. Edison: “Talking of horseless carriage suggests to my mind that the horse is doomed. The bicycle, which, 10 years ago, was a curiosity, is now a necessity. It is found everywhere. Ten years from now you will be able to buy a horseless vehicle for what you would pay today for a wagon and a pair of horses. The money spent in the keep of the horses will be saved and the danger to life will be much reduced.”

“It is only a question of a short time when the carriages and trucks of every large city will be run by motors. The expense of keeping and feeding horses in a great city like New York is very heavy, and all this will be done away with. You must remember that every invention of this kind which is made adds to the general wealth by introducing a new system of greater economy of force. A great invention which facilitates commerce, enriches a country just as much as the discovery of vast hoards of gold.”

The banker threw back the clipping and snorted, “Another inventor talking.”

Wild Ideas

In the uncertainty of what the public would want, a great many strange contraptions were put together. Joseph Barsaleaux, a blacksmith of Sandy Hill, New York, built a motor horse. In his device, the horse moved on a single wheel about two feet in diameter, with the wheel attached to the shafts just as was a live horse. Reins attached to the mouth of the horse served as a steering gear, because the machinery was inside the horse and had to be regulated some way. The contraption weighed about 550 pounds, had a cruising speed of six miles an hour, and attracted some serious attention.

In Washington there was a vehicle which gained its power by using compressed city gas. George Elrick of Joliet, Illinois, was busy with an engine having no wheels or gears and which manufactured its own gas as it went along. D.I. Lybe of Sidney, Iowa, was the owner of patents on a spring-motor device which stored energy running downhill and used it going uphill, while on level ground he claimed his vehicle would cover 2,000 feet at a maximum speed of 30 miles an hour. Compressed air and superheated water were to be employed by another company. At the time there was more money and in uence back of that idea than was behind all the gasoline-car manufacturers put together.

Cars with steam propulsion came in — not one or two but more than 100. Electric vehicles clogged the market, but in the end, public opinion turned to gasoline because it was clean, safe, and dependable.

In spite of my banker’s displeasure, I went ahead with my model and finally had it in such shape that I thought it would run. All I needed to finish the job was a set of tires. I went to the Goodrich Company, in Akron, and told them I wanted something bigger than their biggest bicycle tire, something that would fit the wheels of a horseless carriage.

“That’s a new one on us,” cried a man to whom I had been directed.

“A horseless carriage, eh? Hmph! Will it run?”

“You bet it will.”

“Well, I guess we can make them, although we never have.”

“That’s fine.”

The man hesitated, rubbed his chin, and observed: “We will make them, but you will have to pay for the molds.”

“Do what?”

“Yes, sir. There won’t be enough call for tires for horseless carriages, and we can’t afford to pay for the molds. Also, you will have to pay for them in advance — and the tires too. We’ll have them on our hands if you don’t get them.”

I paid.

They were single-tube affairs, and were pretty expensive. It wasn’t long before I got a puncture, and while I thought of patching the tire I figured out what I considered a better idea. Molasses was heavy and would stop leaks if they weren’t too large, so I began pumping it into the tube. I pumped too hard. The rubber gave way and the molasses came out too quickly to be dodged.

The First Road Trip

Alexander Winton
The tinkerer: Alexander Winton in the office of his bicycle plant in Cleveland, 1893.

That first car worked pretty well, but I saw so many things wrong with it that I started another, using part of my bicycle factory for the work. I foresaw a future in automobiles and tried to interest some people in starting a manufacturing plant. Failing in that, I decided to go on a long trip, hoping attention would be attracted to the machine.

In July 1897, I confided in a friend: “I am going to drive my horseless carriage from Cleveland to New York. I am inviting you to come with me.”

He laughed at me. I sought another friend.

On the morning of July 28, 1897, Bert Hatcher and I left Cleveland. The Horseless Age, one of the few motor publications of that time, wrote about us this way: “Combining business with recreation, Alexander Winton left Cleveland with a companion in a new motor carriage on the morning of July 28, and after a leisurely journey he reached New York City Saturday, August 7. From Mr. Winton’s account, no greater test could have been given the machine as, to use his own words, ‘the roads were simply outrageous.’ Fully two weeks of rainy weather had preceded him on the journey, and in many places the mud and water were hub deep, and in some places the sand was equally as bad. He traveled fully 800 miles, and the best day’s run was 150 miles. The machine consumed on an average of six gallons of gasoline a day, which would be little more than half a cent a mile for the trip. Much interest was shown by the people on the road and especially by those in the mountains.”

Hatcher and I did not return by motor. We had blisters enough. You may wonder why, on this first trip ever attempted by an automobile over a long distance, we were able to complete a day’s journey on an average of six gallons of gasoline. The fuel was more volatile in those days, and we had a low-speed motor. The present high-speed motor uses a great deal more fuel, but it is a more adaptable engine for the needs of modern travel.

In those days there were no gasoline stations, and the only place the fuel could be purchased was in a drug store. If, by chance, the druggist had a gallon of it, we were happy. Seldom were we able to buy in such a large quantity and usually we had to be content with a pint or a quart.

But aside from generous newspaper space, the trip attracted no attention. I waited for months, but no financiers came to put their tall silk hats on my desk.

Finally, however, the afternoon came when an assistant told me: “Mr. Metcalf is waiting to see you.”

“Who is he?”

“I don’t know.”

I hesitated, then said; “Send him in.”

The man came in and introduced himself. “My name is Irving D. Metcalf. I am from Oberlin College.”

“A professor?”

“Yes, sir.”

“You want to see my horseless carriage?”

“Yes, I do.”

“There it is” — and I jerked my thumb over my shoulder to indicate the machine standing in a corner of the room.

I turned to resume some sketching I was doing when I heard Mr. Metcalf say: “Would you mind explaining it to me? I’ve read so much about that machine that I’m convinced you have a good thing and, if you have no objections, I’d like to invest a little money with you.”

I wasted no time in accompanying him to the machine and explaining its workings.

“How many can you build and sell the first year?” he finally asked.


“Sell me some stock?“

“If you want it!”

“How much can you spare?”

I almost held my breath. “Five thousand dollars’ worth.”

“All right.”

Winton ad from 1903
Winton, January 24, 1903

Up to that time no company had been organized to build and sell a gasoline automobile.

Not in this country, at least. So Metcalf became the first outside holder of stock in such a company.

We did not know where our customers would come from, but we were sure they would come. We started building four machines, and when one was finished, Robert Allison, hearing that I was manufacturing automobiles, came to Cleveland.

He wanted a ride. I told him to hop in, and then proceeded to give the first of many millions of demonstrations that since have preceded the sale of automobiles. We started out about noon and did not return until after supper. During the afternoon he had me drive to a dozen places where friends of his were working, and from each he sought advice. After each stop he had a new set of questions, but apparently I answered them satisfactorily, for when we returned to the factory he asked: “How much do you want for this carriage?”

“One thousand dollars.”

“I’ll buy it.”

Within a short time we sold the other three machines, getting $1,000 apiece. Our profit on each was $400. By the end of 1898 we had built and sold 25 carriages, and this was such an amazing production that no one believed it. I had to publish a statement telling the names of the owners and when their machines had been delivered.

We were beginning to show a return on the original in- vestment, to build a business, and to start a gigantic industry. Those were vastly different days in manufacturing to what we now have. We had no long lines of broaching machines, multiple drills, cylinder grinders; no endless chains moving along parts to points needed. There was little of the time-saving of modern manufacturing methods. We had to develop to meet those demands, and in starting off, our tools consisted of the standard drills and lathes, plus good mechanics. Every workman we had in those days was a good mechanic. He could not hold a job unless he was. He didn’t spend his days or his years putting on a nut here or a screw there. If we needed spark plugs, he had to jump in and make them. He had to know how to ream out a cylinder. All argument to the contrary, I believe American life has lost something in the passing of the good mechanic and the widespread adoption of the automatic machine. For one thing, men have lost much of their usefulness to themselves. But that is beside the point.

No Secrets

We used foundry castings for cylinder blocks and, usually, the castings came to us with holes in them. Such a thing as rejecting the castings never occurred to us; we were too glad to get them, because foundry men weren’t entirely sold on the idea of making them. We plugged the holes with cast iron and said nothing. We made our own spark plugs — first out of mica, and then out of porcelain. Steering wheels were individualized ideas, not standardized equipment. One day Henry Ford came to Cleveland with a racing car. He had a steering wheel he had made himself and which spun around a number of times before he could get the car going in the desired direction. “Ford” I told him, “you are going to kill yourself with that thing.”

“Why?” he asked.

“Because you can’t control your car with it.”

He allowed as though I might be right.

“You know I’m right,” I told him, and added I would send him blueprints of the wheel and gear I was using.

He thanked me, but instead of sending him the blue prints, I boxed up a complete outfit and shipped it to Detroit. He found plenty of use for it. The steering wheel was one of my early patents, and it was the same wheel that came into later and general use. It is but one of more than a hundred patents I hold on different parts for automobiles.

I believe I am entitled to say I have never collected a cent in royalties from them, nor will I. Lawyers have tried to argue me into bringing suits for infringements, but it so happened we pioneers always worked together. We loaned ideas. We loaned tools. We loaned patents. If we worked out a good idea, we loaned that. You see, some 20 years ago there was a man named George Baldwin Selden, a lawyer and inventor living in Rochester, New York, who caused a lot of trouble and expense to the automobile industry by bringing suit against all of us for the infringement of a patent that had been granted him on May 8, 1879. His patent covered a machine containing the essential principles of an automobile.

He tried to interest various persons in his idea, failed for years, and then entered into an agreement with William C. Whitney, an Eastern capitalist, on November 4, 1899, under which he turned over exclusive rights to his idea. Whitney purchased control of the Electric Vehicle Company and then began a vigorous enforcement of his claims. The Winton company was the first to be attacked because it was the largest, and though we put up a vigorous defense, we lost the first court fight. We appealed the case and, while waiting to be again heard, entered into an agreement with other manufacturers to pay certain royalties to Selden and Whitney.

For years Selden was in the courts, until, in January 1911, in the United States Circuit Court of Appeals, the validity of the Selden patent was upheld, but the defendant — the Ford Motor Company — was held to be not liable, because it was manufacturing a motor of a type known as the Otto engine, whereas Selden’s claims described one known as the Brayton type.

All of us were following the Otto principles, so that decision relieved us of further contributions to Selden and his backers. But the unpleasantness of all those suits brought together the manufacturers for an exchange of ideas and mutual protection. I am still old-fashioned and believe it was a good thing.


We made our own radiators. These cooling devices were nothing more than banks of tubes through which water could ow. During summer months, on Saturdays and after-school hours, we used to have boys come in and string square tin washers, with a jagged hole punched in the center of each, on the tubes. When the washers were all in place we would dip the tubes in solder so as to make them one part.

We made our own carburetors. The first device used was a tube which went down nearly to the bottom of the gasoline tank. Air went through it, was forced into the gasoline, and when the impregnated mixture reached the top, it was suctioned off and passed through a valve between the tank and the engine, so the mixture would be made lean enough to be combustible. That contrivance didn’t work any too well, so we made a mixer which was an ordinary valve and pipe through which the gasoline could pass on its way to the motor. Out of the mixer came the present carburetor. In the one we built I had a hole punched in the bottom so the air could reach the gasoline. One day I received a frantic letter from a Brooklyn doctor who had purchased one of my cars.

A few days later I was standing in his barn, looking at the machine, which, he said, wouldn’t run.

I examined the gas tank. It was all right. I looked over the spark plugs. Tested the batteries. Got down under the car and stared up underneath. Everything seemed all right, so I went around in front and spun the motor. It was dead. Finally I ran my fingers under the mixer.

Then I broke in on the physician’s sarcastic twitterings with this question: “Why did you plug the hole in the bottom of the mixer?

“To keep the gasoline from leaking.”

“Have you ever studied chemistry?”


“I see. But you never learned that an explosion is impossible without a mixture of some sort. In this case it happens that gasoline has to be mixed with air before results can be obtained.”

It was my turn to be sarcastic. I punched another hole in the mixer, drained off the gasoline which had flooded the cylinders, put the fluid back in the tank, turned the crank, and started the motor.

That was one thing we pioneers in automobiles had to do that presidents of companies miss today. We had to give personal service to our customers. Many times I have piled out of bed on a winter’s night to aid a stranded driver. A good many times, too, I left my telephone receiver off the hook so I could get some sleep.

Batteries, so dependable now, were practically useless as they then made them. The battery was nothing but a receptacle holding containers, or cups, filled with the active acid fluid. These cups were made of carbon, and after a car had traveled a couple of blocks the cups were almost sure to break, spilling their contents and rendering them useless.

A man named Nungesser was building ours, and they were causing me so much trouble that I refused to put them in the cars. I went to Nungesser and said to him: “I want you to tell me the truth. For weeks you have been promising a dependable battery and you haven’t delivered. What’s wrong? Can’t you make one?”

His face flushed as he admitted: “I can’t, Mr. Winton. I’ve tried everything and can find nothing.”

That was bad news for me. I went into his plant, looked over various experiments and finally suggested: “Why don’t you use a wire gauze for your cup instead of carbon?”

“A wire gauze?”

“Yes. Use copper. It is flexible and will not deteriorate in the acid solution.”

He tried it and it worked. Worked so well that he o ered me a half interest in his business. I declined, although it would not have cost me a cent. I told him I was having troubles enough in the automobile business. That suggestion solved battery difficulties for a good many years and was really the beginning of the present storage battery. Nungesser later sold out to one of the big battery companies for an appreciable sum of money.

The Demise of the Half-Cranked Starter

Alexander Winton and friends in a car
Six pack: Alexander Winton, wearing a soft hat, is in the front seat with a group of his friends in front of the Winton Motor-Carriage Company in 1900.

We made our own fans, our own differentials, transmissions, frames, brakes. I built the first two-braking system, and a Winton car was first to be equipped with internal and external brakes on the one drum.

This was another of my patents, and it is only in the last few years that four-wheel brakes have taken the place of those I worked out. We built our own starters. We had an air starter that took the pressure from the cylinders, stored it in a tank, and kept it ready for use. This air starter was the forerunner, in a sense, of the present electric starter.

It came about in a simple way. I was looking at a car one day when one of my men came along and began cranking it. The motor was cold and it was hard work.

“Next year we are going to equip our cars with starters,” I told an associate, standing with me.

“You mean so cars won’t have to be cranked?”


“How can you do that?” There was doubt in his voice.

“That’s what I’m thinking about.”

I went inside, made a drawing of the idea that had come, built a mechanism that could be operated by pressing down a foot, and we had the starter.

Dishonest Practices

If there was orderliness in our shops, there was vast confusion in the fledgling industry. Not only did we have to fight all the time to get things done but after we had them finished we had to pitch in and fight the wildcat automobile companies on the outside. It was difficult for the public to distinguish between the genuine and the ephemeral, and there are towns that can still point to windowless factories that were built from the stock sold by glib promoters, but which never manufactured more than two or three cars. Orphan cars were numerous and always were a 100 percent liability, because it was impossible to get replacements for broken parts. The big accessory companies that now help the industry did not exist.

Dishonest practices did much harm during years when support was most needed.

The orphan-car situation became so serious that the White Company — another of the pioneers — gave publication to this advertisement: “In a reserved and guarded way we have several times spoken of the desirability of purchasing a car made by a substantial firm possessing ample capital. In the last few months many concerns which have embarked in the manufacture of automobiles have discontinued, while others have withdrawn from actual business and their organizations have been scattered.

“The man who has bought a car from such a concern learns too late that he has a car on his hands which is the next best thing to useless and worthless simply because duplicate parts cannot be obtained. It is of utmost importance that the purchaser should inquire very thoroughly into the stability of the concern from which he buys, and that the order of a car at a special price is apt to be an incident of a closing-out sale.”

When you know that more than 500 automobile companies came in and went out in those first few years, you will better understand some of the forces working against those of us who were honestly trying to succeed. We pioneers had to be conservative.

‘Visionary to the Point of Lunacy’

I remember that back in 1899 a bus line was announced to operate between Chicago and St. Louis. All of us believed bus lines would come some day, but we knew the public was not ready to accept such a dream. And, indeed, E.P. Ingersoll, a reporter on automobile topics, wrote the following widely circulated opinion piece: “The notion that electric vehicles, or vehicles of any other kind, will be able to compete with railroad trains for long-distance traffic is visionary to the point of lunacy. The fool who hatched out this latest motor canard was conscience-stricken enough to add that the whole matter was still in an exceedingly hazy state. But,if it ever emerges from the nebulous state,it will be in a world where natural laws are all turned topsy-turvy, and time and space are no more. Were it not for the surprising persistence of this delusion, the yarn would not be worthy of notice.”

We were trying to keep public interest, suddenly aroused, within reasonable boundaries. Aside from making cautious predictions, we had other diversions. Stirring word battles were fought in the greatest wilderness of all — the wilderness of terminology. Some wanted “horseless carriage” as a standard description; others recommended “polycycle,” “syke,” “motor wagon,” “motorcycle,” “horseless-carriage bicycle,” “road locomotive” — I guess there were a hundred names, but “automobile,” because of its easy rhythm, won out.

The Ford-Winton Race

Another thing we had to do which no president or executive of an automobile company of today would think of doing was to compete against each other on race tracks. Duryea, Walter C. White, Ford — we all used to race. That is how we attracted attention to our products. The public looked upon racing as a test of an automobile’s worth, and to a great extent it guided its buying habits by the results of the contests.

Ford got his first big reputation when he raced me at the Grosse Pointe track in Detroit. The day was October 10, 1901. Prior to that time Ford was little known. The first mention of him in connection with the motor industry, so far as I have been able to find, was in a small item in an issue of The Horseless Age, printed in 1898. It read: “Henry Ford, of Detroit, Michigan, chief engineer of the Edison Electric Company of that city, has built a number of gasoline vehicles which are said to have been successfully operated. He is reported to be financially supported by several prominent men of the city who intend to manufacture the Ford vehicle. From Mr. Ford himself no information can be gleaned regarding his vehicle or his plans for manufacture.”

For some time prior to 1901, I had been the dirt-track champion driver, and when I received a challenge to race Ford in Detroit I accepted. A number of cars started, but the event soon narrowed into a test between my car and Ford’s. The Detroit News, on the day following the race, described the event: “Winton took the lead at the start and held it easily for five miles. Then the Detroit car began to creep up, and right in front of the grandstand, on the seventh lap, Ford forged ahead. Winton seemed to lose his power. His great car began to smoke and he was out of the race.”

Ford won, of course, and in winning, attracted national attention. Afterward he said, “Put Winton in my car and he’ll beat anything in this country.”

I told him I’d put myself back in my own car and beat him any time he came on the track.

The following day he announced: “I will never again be seen in a race.” Nor was he.

Those were great days. Lots of hardships. Lots of quarreling. Lots of satisfaction too. No paved highways for automobiles to shoot along at 60 and 70 miles an hour; just country roads, filled with ruts, sand, and mud, over which no one wanted to drive at the maximum speed of passenger cars, which was about 30 miles an hour. But every trip was a different adventure.

—“Get a Horse,”
The Saturday Evening Post, February 8, 1930