Vintage Ads: Selling Health and Hygiene During the 1918 Pandemic
Over 100 years ago, people were concerned about the Spanish Flu and other germs, and advertisers were there to assure Post readers that their products would help protect them.
These are very interesting ads. I’m sure several or more were around before the 1918 Pandemic, but that tragedy most definitely created the original mass awareness of how crucial cleanliness and hygiene are ever since, even if it became more lax after that crisis has passed.
I was never aware Lysol had a shaving cream for men. I’ll have to look into that when I have more time. (I’m a Norelco guy myself). I was shocked when I saw a print ad in a 1948 LIFE magazine several years ago for Lysol as a douche product for women. It had a before and after photo of an unhappy man and woman, then a happy photo of both. The wording of the ad copy nor the photos weren’t that bad themselves (to be fair for the time), but the implications were, and are, of course. I even see the word douche in the 1918 Listerine ad.
The gold Listerine is a great product. I gargle with it as a preventative measure for colds and definitely if I’ve gotten a sore throat. I water it down somewhat and add salt which helps. You can get the generic at the Dollar Tree and save several dollars. The nice tasting spearmint and red (Lavoris) generics are fine too as a mouth wash, but don’t have the medicine in them to heal your throat. It tastes bad for a minute, so what? It works!
I get the idea and purpose of the B&B Formaldehyde Fumigator, but not sure how safe it necessarily was. I feel better about the Round Oak Moist Air Heating system. My mother had a vaporizer for me in the ’60s as a child, off & on if I had a cold when sleeping at night. She could even make being sick a pleasant experience for her boy here. The measles, couldn’t do much. She felt so bad too. I love you mom, and miss you everyday.
Comments
These are very interesting ads. I’m sure several or more were around before the 1918 Pandemic, but that tragedy most definitely created the original mass awareness of how crucial cleanliness and hygiene are ever since, even if it became more lax after that crisis has passed.
I was never aware Lysol had a shaving cream for men. I’ll have to look into that when I have more time. (I’m a Norelco guy myself). I was shocked when I saw a print ad in a 1948 LIFE magazine several years ago for Lysol as a douche product for women. It had a before and after photo of an unhappy man and woman, then a happy photo of both. The wording of the ad copy nor the photos weren’t that bad themselves (to be fair for the time), but the implications were, and are, of course. I even see the word douche in the 1918 Listerine ad.
The gold Listerine is a great product. I gargle with it as a preventative measure for colds and definitely if I’ve gotten a sore throat. I water it down somewhat and add salt which helps. You can get the generic at the Dollar Tree and save several dollars. The nice tasting spearmint and red (Lavoris) generics are fine too as a mouth wash, but don’t have the medicine in them to heal your throat. It tastes bad for a minute, so what? It works!
I get the idea and purpose of the B&B Formaldehyde Fumigator, but not sure how safe it necessarily was. I feel better about the Round Oak Moist Air Heating system. My mother had a vaporizer for me in the ’60s as a child, off & on if I had a cold when sleeping at night. She could even make being sick a pleasant experience for her boy here. The measles, couldn’t do much. She felt so bad too. I love you mom, and miss you everyday.