New Year’s Resolutions usually require you to give up something. But in mid-century America, advertisers used resolutions to encourage you to get something – maybe a new watch, a new car, or a new brand of cigarette. These ads all appeared in the pages of The Saturday Evening Post.
January 5, 1963
January 7, 1956
January 20, 1951
January 6, 1951
January 7, 1939
December 10, 1932
January 2, 1932
January 3, 1931
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Comments
Great stuff; hyper nostalgia
Some wonderful ads here, for sure. The Cadillac ad with that superb artwork is my favorite. General Electric’s TV ad is great. The fun ‘Burns and Allen’ show had only recently started, and ‘I Love Lucy’ coming the following October. In the Chesterfields ad, I like the positioning of the lady’s white gloves holding the pack under the black portion of her hat for that dramatic ‘bounce out’ effect.
Beautiful art deco Sheaffer’s pen ad, too. For people who took pride in their penmanship and themselves otherwise back then.