Charles Coolidge Parlin (1872 – 1942) was the manager of the division of commercial research of the Curtis Publishing Company. Parlin sold ads spots in the Saturday Evening Post and was a pioneer in the area of market research.
Charles Coolidge Parlin (1872 – 1942) was the manager of the division of commercial research of the Curtis Publishing Company. Parlin sold ads spots in the Saturday Evening Post and was a pioneer in the area of market research.
