The madness of Black Friday has become so ingrained in American culture that it can be difficult to imagine a time before it. However, in 1905, the Post’s editors felt compelled to let readers know that the weekend after Thanksgiving would be a good time to start shopping for Christmas gifts “in calmness and deliberation, without recklessness, without hysteria.”
The editors also offered some general guidance for choosing meaningful gifts that still rings true more than a century later.
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