The History of The Saturday Evening Post, Part 4: The Magazine Becomes an American Institution

By 1918, the Post had become America’s most popular magazine, with enough power to change the nature of advertising, influence the kinds of cars people drove, and even shape American opinion.

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Comments

  1. Excellent article on the Post’s rise to supreme prominence in America in the 20’s after World War I. It was nothing short of astonishing at the time, and even more so to look back on now. The success had been building up since 1900, but (by comparison) was just getting started. The right stories, features, and ads at the right time in the right place; all underneath that beautiful new cover every week!

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