As we continue to navigate the adventure that has become 2020, all our eyes are fixed ahead. 2021 is only five months away, which means, we are already working on the themes and color trends for 2022!
There is no doubt that this pandemic has had a deep impact on the retail habits and behaviors of most consumers. However, it has also created a clear shift in values. Home and family will take center stage and building a safe, positive environment and achieving emotional wellbeing become a key driving force. Soft colors like pinks and mauves will combine with calming blues and greens while happy yellows will bring on the cheer by taking inspiration from the 70’s, but with a fresher vibe. Messages will be positive and optimistic as is the case with our newest 1970’s inspired sentiment collection.
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For those of you working on presentations and upcoming buyer meetings, remember we can do custom menus showcasing our latest art for you to use. Our Valentine’s stationery and fun Palm Beach Heat themed menus are simple examples which can be further customized to fit your needs. So, whether you are still discussing 2021 or are onto 2022 products, please tell us what you need and let us do the work for you at no expense or obligation.
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A good example of our custom work is Raz’s latest spring 2021 collection, which was just released. Raz is a wonderful partner and we always look forward to their art requests as they push us creatively and help us become better artists. Here are some shots from this collection.
This month, the Total Brand Licensing August issue included a feature article on Curtis Licensing, so if you wondered about the process of taking a 200 year old magazine and turning it into a sustainable licensing program, make sure you take a look.
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As always, please contact us with your designing needs!
Stay safe and healthy!
Your Friends at Curtis Licensing.