“In the 1914 Buick you will find, in addition to those essentials of service which account for the Buick envied record of nine years, the choice of six models, fours and sixes, touring and roadster bodies, prices from $950 to $1985.”
“In the models for 1918 there is wide range of style — a still more pleasing dignity with grace and beauty of line.”
“Make this Christmas last for thousands of miles….”
1941 Buick Phaeton: “It isn’t just that the new Fireball engines, micropoise-balanced to vibrationless ease, carry Buick’s exclusive Dynaflash principle to new heights of agile brilliance while actually getting 10% to 15% more miles per gallon.”
“We aim to make those Buicks all that returning warriors have dreamed about — cars that from go-treadle to stop light will fit the stirring pattern of the lively, exciting, forward-moving new world so many millions have fought for.”
1953 Skylark: “Upon the Skylark, we have lavished practically every modern automotive advance — including the world’s newest V8 Engine, Twin-Turbine Dynaflow, Power Steering, Power Brakes, hydraulic control of the radio antenna, windows, top, and front-seat adjustment.”
Buick Electra: “The ‘Time Proof’ body by Fisher cradles and protects you with unequaled staunchness and quiet comfort. Vibration and noise are hushed in a body that keeps its new-car tautness longer than ever.”
The Riviera with Muscles on its Muscles. New Riviera Gran Sport
David Dunbar Buick was running a successful plumbing-supply business in the 1880s when he became interested in automobiles and gasoline engines. He sold his business and sank his money into a new company: Buick Auto-Vim and Power Company. Although a gifted designer, Buick was never a great businessman. He repeatedly ran into cash shortages and was always looking for more investors.
After his first company folded, Buick started another on May 19, 1903, and named it the Buick Motor Car Company.
Shortly after the company moved to Flint, Michigan, it signed on William Durant as general manager and director. Durant provided the business skills that Buick lacked, and eventually built the company into automotive giant, General Motors.
Buick retired from the company in 1908, never finding the success he had hoped his automobile would give him. Durant, though, was a born salesman with valuable connections in the horse-carriage business, which he used to distribute his automobiles. By 1908, Buick was outselling every other automobile in America. (For more on the auto industry’s early years, check out Post‘s new special collector’s edition, Automobiles in America!)