The 20th Century’s First Big Craze: Ping-Pong

 

Séances, bicycles, automobiles — they’d all been fads. But at the turn of the century, America had lost its mind over Ping-Pong, a game Post editors called “cheap, safe, easily learned, gently invigorating, and fascinating.” The following editorial appear in the Post on April 5, 1902.

Can You Identify the 31 Jobs in Rockwell’s “Rosie to the Rescue”?

In 1943, several major magazines agreed to salute the women war workers of America on their September covers. The Post gave the assignment to Rockwell, who’d already created an iconic tribute to women defense workers with Rosie the Riveter.

For this new cover, he wanted to acknowledge the wide range of jobs that 15 million women had taken up as men went off to war. The result was Rosie to the Rescue, which showed a woman bearing the symbols and tools of several trades hurrying off to her next job. The Post editors claimed 31 different occupations were represented on this cover. Some were jobs traditionally associated with women: cleaning, farming, nursing, and clerical work. Others, indicated by tools such as an electric cable and a monkey wrench, referred to industrial occupations that women were starting to enter in great number.

The cover not only acknowledges women war workers, it also recalls occupations of the 1940s that once employed thousands. Post readers of the day would have instantly recognized the bus-driver’s ticket punch, a taxi-driver’s change dispenser, a milkman’s bottle rack, a switchboard operator’s headset, and the blue cap of a train conductor. The railroad industry was also represented by the railroad section hand’s lantern, the locomotive engineer’s oil can, and that round object swinging on a shoulder strap — a clock used by night watchwomen in railway yards.

Here is what the Post editors had to say about this image in the “Keeping Posted” section of our September 4, 1943 issue:

At least thirty-one wartime occupations for women are suggested by Norman Rockwell’s remarkable Labor Day Post cover. Perhaps you can think of more. The thirty-one we counted, suggested by articles the young lady is carrying or wearing, are: boardinghouse manager and housekeeper (keys on ring); chambermaid, cleaner and household worker (dust pan and brush, mop); service superintendent (time clock); switchboard operator and telephone operator (earphone and mouthpiece); grocery-store woman and milk-truck driver (milk bottles); electrician for repair and maintenance of household appliances and furnishings (electric wire); plumber and garage mechanic (monkey wrench, small wrenches); seamstress (big scissors); typewriter-repair woman, stenographer, typist, editor and reporter (typewriter); baggage clerk (baggage checks); bus driver (puncher); conductor on railroad, trolley, bus (conductor’s cap); filling-station attendant and taxi driver (change holder); oiler on railroad (oil can); section hand (red lantern); bookkeeper (pencil over ear); farm worker (hoe and potato fork); truck farmer (watering can); teacher (schoolbooks and ruler); public health, hospital or industrial nurse (Nurses’ Aide cap). —“Keeping Posted: The Rockwell Cover,” September 4, 1943.

 

This article is featured in the July/August 2017 issue of The Saturday Evening Post. Subscribe to the magazine for more art, inspiring stories, fiction, humor, and features from our archives. 

Technology Was Killing Attention Spans 115 Years Ago

People are too easily distracted. News of a major tragedy will hold their interest for a few days, but boredom quickly sets in and attention drifts away.

That’s what the Post editors concluded after people learned a hurricane had destroyed a major American city on the Gulf Coast. “Money and food were sent,” they wrote. “The heart of the country went out in sympathy. The awful story was eagerly read. But by the third day there was a distinct falling off in interest. … By the [fifth day] even the headlines were not looked at.”

They weren’t describing New Orleans in 2005, but Galveston in 1900.

In September of that year, a hurricane swept inland to destroy a city and kill some 10,000 people, making it still the deadliest natural disaster in U.S. history. It was, of course, a major news story. Yet two months later, Post editors observed that people had quickly lost interest in the tragedy.

The editorial — published nearly a century before life became enmeshed with the Web and smartphones — blamed technology for the lack of focus. Life was becoming too fast-paced. Rapid communication, made possible by steamships, the telegraph, and the new telephone, was making people impatient with any delay. Even the kinetoscope, Edison’s patented personal hand-cranked movie viewer (pictured above), was contributing to America’s growing inability to stay focused.

We can smile at the thought that steamships were making people more distracted. But it appears that technology does indeed make it harder for us to concentrate. This year, the Microsoft Corporation published a study that showed between the year 2000 and 2013 the average attention span dropped from 12 to 8 seconds. That’s one second less than the attention span of a goldfish.

If true, this fact suggests that people will find it increasingly difficult to remember and learn from tragedy. And if that’s the case, maybe we should heed the editors’ advice from 115 years ago: “But it were well if, with all our increasing swiftness, we should stop and think a while now and then.”

Classic Covers: Father’s Day, 1950s Style

Enter the prosperous 1950s, when Dad was king of his suburban castle. The nuclear family had followed the new interstate system right out of the city and settled into small communities of manicured lawns, picture windows, and Sunday barbecues. And Dad outside the city limits proved to be a perfect character for the situational comedies portrayed on Post covers. Join us in a fun look at ’50s dads (or should we say daddy-os?). They just may remind you of someone you love.

Pop vs. Pup

Sending out smoke signals has made this dad popular with more than just his family. Artist Ben Prins got the idea for the cover while outside feeding his children’s three cats. Post editors wrote that dogs would “drop around to pass the time of day” during chow time at the Prins residence.

Bad Dad

“This is my favorite Post cover for Father’s Day,” emailed reader Bob McGowan of California. “It’s best known as Sunday Morning, but I’ve nicknamed it ‘Bad Dad,’ as he knows he should be dressed in his Sunday best, also headed out the door to church with Mom and the youngsters.” [See how to get your favorite covers featured below.]

Rockwell’s obsession with detail shows in this 1959 cover. He went to several furniture stores until he found just the right chair for this “bad dad” to slink in. And, if you click on the image for a close-up view, you’ll see a more mischievous detail: The artist arranged “horns” into the sinner’s disheveled hair.

Father Figure

Is there no sacrifice too great for Dad? The problem with proving that the medicine is not so repulsive is that Pop is a lousy actor. Even without the giveaway expression, editors noted, “Junior wouldn’t have fallen for the treachery. Every youngster learns at the dinner table to mistrust what his parents say tastes fine until he finds out for himself.” Artist George Hughes, who did 115 Post covers, knew all about parental scams: He had five daughters.

Gone Daddy Gone

“It is heartwarming,” wrote Post editors of this Hughes cover, “to see how this boy trusts his father to halt that vehicle before both teacher and pupil land on their ears. It is heart-chilling to see how the father doesn’t.”

Father Knows Best?

“Old folks are so fussy about noises at night,” wrote Post editors of this 1955 cover. “They hear a burglar, and they grope downstairs, and there is none, or they hear a pillow fight, and grope upstairs, and there is none. If [artist] Thornton Utz’s father doesn’t stop fussing around, he’ll wake those boys up.” Right. This dad isn’t buying it; the readers aren’t buying it; and, admit it, neither did your dad.

Do you have a favorite Post cover? Tell us about it and we’ll feature it with your comments in an upcoming cover art piece! If you don’t know the date or artist, just give us a brief description. Send to [email protected].

See our collection of cover art here.

Classic Covers: Yard Work

From mowing and tree planting to a neighborhood nonconformist, 1950s-style, these timeless covers are just in time to inspire you to tackle that yard.

Woman in Wheelbarrow
Ellen Pyle
June 20, 1931

Ellen Pyle (1876-1936) was known for her beautiful use of color. In 1927, she received a note from fellow cover artist Norman Rockwell about how much he liked her Post covers. “They are dandy. So full of color and so broadly painted. Believe me I envy you the latter quality particularly,” he wrote, according to Delaware Art Museum’s Illustrating Her World: Ellen B. T. Pyle.

As in many of her 40 covers for the Post, the model is one of Pyle’s children. In this case, teenage daughter Caroline is taking a wheelbarrow break from gardening duties.

Baseball Player Mowing the Lawn
Stevan Dohanos
July 20, 1946

“When summer rolled around,” wrote Post editors of this 1946 cover, “and the grass in Westport, Connecticut, began to grow as fast as a small boy’s hair, Stevan Dohanos recalled one of the duties of his youth and how mowing the lawn can ball up a man’s more important engagements.”

The frame house, however, was not in Connecticut, but back in artist Dohanos’ (1907-1994) hometown of Lorain, Ohio. Editors noted that he sketched it a couple years before it appeared on the cover. “Obviously it was a good stage, a good setting, but he never had decided just what story to tell against this background. Now he uses it to tell of a common summertime crisis—when the star pitcher has to work,” Post editors wrote.

Put the Tree There?
George Hughes
April 9, 1955

Illustrator George Hughes (1907-1990) was an avid outdoorsman, but we’re not sure how he felt about planting trees. He would probably feel the same as the poor guy from the local nursery on this 1955 cover, if he had to deal with an indecisive homeowner.

Hughes painted 115 Post covers, and was especially productive in the 1950s. Typical output for the more popular illustrators was around 40 to 50 covers during a decade. Hughes’ friend Norman Rockwell, for example, did 44 during this period. Hughes did 80 in this timeframe; mostly fun, slice-of-life scenes from midcentury suburban life.

View more in the George Hughes gallery.

Artist Thornton Utz (1914-2000) enjoyed gently bucking the trend and depicting the neighborhood nonconformist. Mr. Leisure in this 1957 cover uses his backyard purely for relaxation, not caring how high the grass gets.

Meanwhile, in nearby yards, neighbors are flummoxed by Mr. Leisure’s indifference—at least those who can spare a second from their suburban chores.

Spring Yard Work
Thornton Utz
May 18, 1957

Even the little girl in the middle yard wastes no time as she tends to her dog’s bath. Post editors mused that the cover might start a debate “about whether people should nourish their backyards or let their backyards nourish them.” We’ll let the reader decide.