The Art of the Post: Rockwell and Payne — Great Storytellers, Then and Now

Norman Rockwell was the king of storytelling through illustration. But contemporary illustrators with the talent and the heart to be modern storytellers show us that human nature has not changed.

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Boy sitting on a weather vane
Saturday Evening Post cover by Norman Rockwell, October 20, 1934.

In the Golden Age of American illustration (approximately 1890 – 1940) the most popular artists were the great storytellers.

It wasn’t enough to be a talented painter. Illustrators had to use their skills to tell stories that touched the public imagination. This required them to stage convincing pictures incorporating facial expressions and body language, costumes and lighting, props and backgrounds. These ingredients had to be combined in a narrative that seemed “true” to a human nature that the public recognized.

“Fine” artists cared less about storytelling. During this same period, “fine” art became more abstract and chilly; it stopped telling stories and began visualizing concepts and ideas… or nothing at all.

Broad strokes of paint intersect on a canvas
Intersection, 1955, by Franz Kline. (Copyright the Estate of Franz Kline)

Illustration reached its Golden Age before movies and television existed. This left illustrators unchallenged as the country’s visual imagination for love stories, folktales, parables and legends. Norman Rockwell, Maxfield Parrish, Charles Dana Gibson, and James Montgomery Flagg were celebrity storytellers — the George Lucas and Stephen Spielberg of their day. The public loved their work and followed it religiously.

Today, illustration has changed. Rockwell could spend months on a painting, while today’s illustrators are often given only a few days. Rockwell worked with slow drying oil paint on large canvases, but by the 1950s most illustrators had migrated to quick drying water colors or acrylic paint. They painted on smaller, lighter cardboard. Today, most work on a computer. But perhaps the most crucial difference is that few illustrators today have the patience or talent to tell persuasive stories the way Golden Age illustrators did. They leave that job to filmmakers. Rather than compete with cameras to create realistic scenes, many illustrators have turned to flat, stylized pictures focusing on concepts.

However, for contemporary illustrators with the talent and the heart to be modern storytellers, illustration shows us that human nature has not changed. The styles have changed, the clothing and certainly the technology have changed, but the same heartwarming truths that resonated during the Golden Age resonate today.

For example, everyone recognizes this type of person, the smug young graduate setting out to conquer the world.

A college graduate with diploma and globe
Saturday Evening Post cover by J.C. Leyendecker, June 5, 1920.

This early Post cover was painted by Norman Rockwell’s hero, J. C. Leyendecker, in 1920. Note the imperious sneer and raised eyebrow, the arrogance of youth who does not yet know what he does not know.

Nearly 40 years later, it would be Norman Rockwell’s turn to try his hand with the stereotype of the graduate, but the world looked very different in 1959. Instead of the smug confidence on the face of Leyendecker’s graduate, Rockwell offered us a fresh scrubbed graduate facing a world of daunting headlines.

Graduate holds diploma against backdrop headlines
Saturday Evening Post cover by Norman Rockwell, June 6, 1959.

Despite the differences, we still recognize both of those very human stories. Fast forward several more decades and we find another version of the graduate, this one by the talented C.F. Payne:

Young college graduate in cap and gown having her photo taken by a crowd
Copyright C.F. Payne.

Today’s digital cameras and recorders have transformed the graduation experience again. The loving family has become paparazzi in a media feeding frenzy. The graduate has become the centerpiece once again but seems a little overwhelmed by it all. (Did you note that this time the graduate is a girl?)

There have been many changes over the years in the world awaiting these graduates, and yet these three illustrators have focused on timeless elements of human nature so these three stories still “ring true.”

As another example, compare Rockwell’s famous painting of old timers practicing their music in the back of Shuffleton’s barber shop after hours…

Elderly men play their string instruments in a closed barber shop
Saturday Evening Post cover by Norman Rockwell, April 29, 1950.

…with Payne’s painting of today’s old timers practicing their beloved rock ‘n’ roll after hours in the basement:

Elderly men playing rock instruments in a basement while a young woman on the stairs beg for them to stop.
Copyright C.F. Payne.

Payne’s modern version would not work nearly so well if he was not a master of facial expressions. Compare the dads thinking they’re so cool, and the horrified expression of the young daughter coming down the stairs. We all understand what’s going on here.

Of course, every great illustrator is eventually called upon to paint young love. Norman Rockwell’s cover of a boy serenading a girl is something we all can relate to, on one side or the other:

Boy serenades girl with ukulele, statue of Shakespeare
Saturday Evening Post cover by Norman Rockwell, September 22, 1928.

It was painted 90 years ago, but the awkward story is still fresh enough to make us wince.

90 years later, Payne is showing us that music is still “the food of love” for gawky teenagers. You know these children, just as you know the couple on Rockwell’s cover.

Students sharing messages on their cell phones during band class
Copyright C.F. Payne.

Here’s another Payne illustration of modern trysting. Again, look at the waiter’s expression as he waits for the young, self-absorbed couple:

A young, dating couple talk on cell phones while their waiter rolls his eyes in annoyance
Table for Two, copyright C.F. Payne for Reader’s Digest.


The technology has changed since Rockwell’s day, but whether you live in the city or the country, in the North or the South, you know this couple and you laugh.

As a final example, look how Norman Rockwell’s exhausted Santa Claus receives help from his elves to get the job done:

Elves finish toys while Santa sleeps
Saturday Evening Post cover by Norman Rockwell, December 2, 1922.

But Payne’s more modern Santa was able to benefit from modern efficiencies:

Santa at his desk
Copyright C.F. Payne.

Newer technologies are a recurring theme in Payne’s “slice of life” illustrations, yet at their core is always the same warm heart that made Rockwell’s paintings resonate with viewers. Where Rockwell’s pictures of young love rely on handwritten notes, Payne’s schoolchildren send their hearts via cell phone. But we all recognize that the emotions are the same.

Payne is quick to acknowledge the influence of Rockwell in his work. When he was a boy, Payne was inspired by Rockwell, along with other “great artists.” He recalled, “You just can’t run away from the impact of Rockwell…. Rockwell set such a standard, not only with his storytelling but also with his craftsmanship.” Rockwell’s example compelled Payne to do his best: “If I don’t do my very best people will just not accept it. It cannot be mediocre because they’ve already got this torchbearer who set a standard.” Payne’s favorite Rockwell paintings included the classic boy on the weather vane [above] and the old cowboy listening to the Victrola:

Cowboy listening to phonograph
Saturday Evening Post cover by Norman Rockwell, August 13, 1927.

When Payne arrived at college, some of his art teachers pressed him to abandon Rockwell’s “out of date” realism. In an interview with Brian Kane, Payne remembered, “They’d say… ‘Rockwell is not to be admired,’ so I’d get into arguments with my instructors…. I was one of those who refused to buy it.”

Payne went on to master traditional drawing skills and develop the full range of artistic talents that would make him a first class storyteller in pictures, as well as one of the top illustrators in America. He was recently elected to the Society of Illustrators Hall of Fame.

Illustrator C.F. Payne in front of several of his illustrations
C.F. Payne. (Still from the documentary C.F. Payne: An American Illustrator)

For decades he has painted covers for magazines such as Time, Reader’s Digest, Sports Illustrated, the New York Times Book Review, The Atlantic, and U.S. News & World Report. He has illustrated numerous children’s books and his work has been exhibited in art galleries and museums around the country. He learned how to paint any scenario he imagined; he learned perspective and anatomy and realism, but perhaps most importantly, he developed an uncanny ability to capture a wide range of subtle facial expressions and apply them with humor and humanity.

Apart from technical skill and talent, the humanity of the paintings from the Golden Age of illustration is a lot of what makes those old paintings continue to resonate today. It’s also a lot of what makes Payne stand out in this generation.

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  1. Bob McGowan Jr.– Thanks for writing, I agree we can learn a lot from historical comparisons. I can tell you have a good eye for these pictures and I enjoy the other artists you bring into the discussion. I haven’t thought about Sargent and Hughes for a long time but they did a great job for the Post in this era and are worth further attention.

    Personally I agree that Payne would fit right in to the Post, but I’m just the art critic around here.

  2. David, you’ve done it again! I LOVE the then and now comparisons on similar situations Rockwell and Leyendecker did so long ago. Of course, Rockwell’s 1959 “update” is almost 60 years ago. I can see a few C.F. Payne updates in my mind, including a grad at home on the computer (fighting off tears) desperately trying to find a job, with stacks of bills (including the student loan) sitting next to it.

    Another with a college grad holding his or her diploma, walking unhappily out of an interviewer’s office after being shown the door, with the interviewer rudely pointing to the the door. No caption needed.

    Payne’s depiction of Santa Claus is really beautiful, and more in the ‘traditional’ illustration style of long ago that we all love. His depictions of modern scenes like the older rock & rollers, teens at band practice and the cell phone loving dinner couple, are PERFECT for these times!

    They’re a very clever update of “everyday” Americans in normal situations that the Post did into 1962 by artists like George Hughes, Kurt Ard, Dick Sargent and SO many others at mid-century. The situations (even when silly) then, were still depicted in a more conservative way.

    Even in these ridiculous times, that style would still be great, as we virtually NEVER see these situations depicted in art anywhere. Payne has a brilliant knack for making his art comparable to his predecessors, but with an irreverent goofiness PERFECT for today, that might not have been so popular back then.

    He has just enough of that, while still (basically) keeping it in the old tradition. I would really love to see Payne’s work in today’s Saturday Evening Post. Not necessarily the cover, but maybe an inside page? This would give the new issues a nice link with those of mid-century. “Table for Two” is a modern classic, without question!


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