Readers of 1944 would have recognized the slice of homefront life pictured in Norman Rockwell Visits a Ration Board. Every adult in those years lived his or her life around constant shortages of gas, meat, sugar, and rubber, and ration coupons allowed the purchase of a strictly limited amount of these products. Occasionally an unexpected need would come up, and a citizen could appeal to the local rationing board for extra provisions.
When Rockwell asked permission to portray his own ration board in Arlington, Vermont, he was met at first with suspicion. They’d been approached by citizens with so many angles for obtaining rationing exemptions, they might have been excused for thinking Rockwell had hit on another ploy. But Rockwell convinced them he was earnest.
They asked — jokingly, no doubt — that he at least make them look good in the finished picture. Rockwell instantly recognized a bargaining point. “If I do, will you give me a B card?” he replied.
Like most Americans, Rockwell had an “A” card, which entitled him to purchase three to four gallons of gas each week. But if his rationing board thought his work was important to national defense, he could have been given a “B” card, which would let him buy up to eight gallons a week.
We’ll never know whether he failed to make his illustration flattering enough or whether the board members simply failed to see why the artist’s work rose to the level of national security, but Rockwell’s request was rejected.
This article is featured in the July/August 2019 issue of The Saturday Evening Post. Subscribe to the magazine for more art, inspiring stories, fiction, humor, and features from our archives.
Featured image: ©SEPS
Become a Saturday Evening Post member and enjoy unlimited access. Subscribe now