The Art of the Post: See a Side of Norman Rockwell You Might Have Missed

The Norman Rockwell Museum offers a unique opportunity to fully appreciate Rockwell’s attention to detail and commitment to his craft.

Photo by David Apatoff of detail from “Family Tree” by Norman Rockwell at the Norman Rockwell Museum

Weekly Newsletter

The best of The Saturday Evening Post in your inbox!


All photos of Norman Rockwell’s original paintings that appear in this article were taken by David Apatoff at the Norman Rockwell Museum.

You may think you know Norman Rockwell, but unless you’ve visited the Norman Rockwell Museum to see his big, juicy original paintings you can’t really know the artist.

I recently made a return trip to the museum in Stockbridge, Massachusetts. It’s a beautiful building surrounded by woods, now resplendent in their autumn foliage. Inside the museum, I recognized some familiar pictures from  The Saturday Evening Post, but these versions were a totally different experience from the printed covers you probably know and love.

For one thing, they are five or six times larger than the magazine. For another, their details are sharper and their colors are glorious. The paintings were rich with touches that don’t come through in the printed versions. If Rockwell paintings impress you on the printed covers, the originals show us the true genius of the artist.

Take for example this Post cover from 1927:

“She’s My Baby” by Norman Rockwell from the June 4, 1927, issue (©SEPS)

Rockwell’s original painting hangs on the wall at the museum:

Photo by David Apatoff of “She’s My Baby” at the Norman Rockwell Museum

Standing in front of the painting you see many marvelous touches that you didn’t notice on the cover, but which add so much character and personality. In the detail below, Rockwell’s bright red paint looks like it’s still wet:

Photo by David Apatoff of detail from “She’s My Baby” at the Norman Rockwell Museum

A lesser artist (or a lazier one) would have saved time by painting conventional shoes on the young man. Most busy Post readers would probably never notice the difference. But look at all the awareness that Rockwell squeezed into those shoes; they are a work of art by themselves.

Photo by David Apatoff of detail from “She’s My Baby” at the Norman Rockwell Museum

And those socks!  Puhleese!

You might notice that Rockwell’s colors in this painting glow like jewels. Rockwell was aware that, due to the limited technology of his day, the colors of his painting would inevitably become duller when printed on paper. To compensate for that effect, he employed vivid colors that grab your attention from across a room. How was he able to achieve those colors?  For a hint, check out the silhouette of the boy’s profile beneath his hat. Shadows are supposed to be dark, right?  Perhaps black or gray? Well Rockwell manages to squeeze the whole rainbow into his shadows. This one contains red, green, blue, and yellow, but you wouldn’t notice unless you are standing right in front of the painting. Then you appreciate a master at work.

Photo by David Apatoff of detail from “She’s My Baby” at the Norman Rockwell Museum

Let’s consider another example. You may have seen copies of this famous 1959 Post cover of an American family tree:

“Family Tree” by Norman Rockwell from the October 24, 1959, issue (©SEPS)

For regular readers of the Post, these 22 little vignettes show enough detail so that we can follow the joke on the cover. However, standing in front of the painting we realize there is far more here to relish. Each of these faces is a carefully studied portrait. Each has a different facial expression, different eyes, a different structure or tilt to the head. Many artists develop a standard template for painting faces, but Rockwell brings fresh curiosity to each one. He must have searched long and hard to find the archetypes to tell these stories:

Photos by David Apatoff of details from “Family Tree” at the Norman Rockwell Museum

Again and again, Rockwell’s original paintings surprise us, not just with the artist’s care but with his love of his craft. My trip to the Rockwell Museum reminded me that Rockwell the perfectionist added plenty of touches that might not be visible on a printed magazine cover; Rockwell painted them to satisfy himself. He could have gotten by with doing less for his covers, but the Museum reveals an artist driven by his art.

Become a Saturday Evening Post member and enjoy unlimited access. Subscribe now


  1. I love Norman Rockwell so appreciate this deeper insight into his work. And SaturdayEvening Post is # 1 on the must have magazine subscriptions at our house!

  2. Wow David. I’d love to go to the Rockwell Museum in Stockbridge. The closest TO that (so far) was a great Rockwell exhibit at the Reagan Library, I believe in 1999. I recall seeing greatly enlarged covers, and other portraits that weren’t covers, such as a lovely portrait of Jackie Kennedy.

    They are captivating and spellbinding to study. The colors really are more vibrant, and you see what the magazine covers can’t quite capture, despite their best efforts. Part of that can also come from which ‘run’ a particular copy is from. In the time of over 6 million copies, the ones coming off the line at the latter part (I would think) may not have been as vibrant as those earlier in the same run, or from a different one entirely.

    It took me awhile to get a rich color copy of Rockwell’s May 16, 1959 cover of Rockwell’s ‘Sunday Morning’ or ‘Tired Dad’. It’s amazing the differences of one copy to another. Even a more faded one will look brighter and richer with the color Xerox and its color enhancements. One already brighter will be spectacular. Maybe not like the ORIGINAL Rockwell, but wonderful wall art nonetheless. Never Canon though; only Xerox.

    Thank you for your insights into all of Rockwell’s nuances he put into both of these featured covers. The wet paint on the back of the girl’s coat, the young man’s shoes and socks, his face. The ‘Family Tree’ cover below with its own Rockwell secrets and magic. You could go back to the museum repeated times and always find something new, I’m sure.

  3. My parents subscribed to the Post & I even looked forward to looking at pictures & paintings while very young through high school when I read many interesting articles!! I now subscribe to the Post for my family!

  4. My family subscribed to the post all my growing up years. It was one place I had stories to read I am 92. And an avid reader. Which m6 family stared with 5he “%post”. My husband and I visited an excited years ago in Corning New York.

  5. At 90 years of age, I was an avid reader of the Saturday Evening Post. I presently have subscribed to the new format and have flashes of old memories as I peruse it.


Your email address will not be published. Required fields are marked *