Love these ads from July 1923 when the Post was the top advertising showcase in the entire WORLD, and would be for many decades yet to come. I would have loved (and excelled) at being an ad copy writer in the 20th’s Golden Age. I read every last word of these before putting in my comments on some of my favorites selected here.
1.) The Jordan Motor Car. Exactly what I would have said, top to bottom. Moonlight on the open road. Especially after the supernatural delight of the past week. The telephone lineman glancing at the car whizzing by. The artwork simple and to the point.
2.) Ward’s Orange Crush. Make sure it’s the ‘krinkly bottle’ (ice cold) you’re turning upside down when you order a “Crush” people. Let it refresh you from the inside, before diving back into that cool pool. Go on, grab one now!
3.) Maxwell House Coffee. Step out of that bright blistering sun into a shadowed retreat where gentle breezes blow fatigue away. A perfect illustration to accompany it, wouldn’t you say?
4.) Van Heusen. Filling the need for comfortable men’s collars in the post-Edwardian era. Born in the Jet/Space Age, I surprisingly went Edwardian myself briefly in 1991 for the look. It wasn’t sustainable.
5.) California Sunkist Lemons. That tall glass of lemonade IS made all the more tempting with those sexy lemon slices adorning the rims. I love seeing the glass, in color, in the foreground of the sail boats behind it. Thirsty yet?
6.) Robbins and Myers Fans. Fantastic ad copy and artwork. Surely mother and the children deserve such relief.
7.) Johnson Water Bug. 35 pounds only. I wonder what the cost was for this escape in the lake?
8.) Velie Motors Corp. 20-25 miles per gallon in a 1923 car, many of the ugly 2023 “vehicles” still don’t get!
As a nonagenarian full of memories, I immensely enjoy virtually everything you publish. Yes, the memories flood back with emotions of the moments rekindled.
Thanks for bringing back Ernie Kovacs. If only he had lived longer, his poet Percy Dovetonsils might have gone on to win a Pulitzer. I think my favorite poem of his was entitled something like, “Thoughts while falling off the Empire State building”. The stanzas went floor by floor in descending order.
Comments
Love these ads from July 1923 when the Post was the top advertising showcase in the entire WORLD, and would be for many decades yet to come. I would have loved (and excelled) at being an ad copy writer in the 20th’s Golden Age. I read every last word of these before putting in my comments on some of my favorites selected here.
1.) The Jordan Motor Car. Exactly what I would have said, top to bottom. Moonlight on the open road. Especially after the supernatural delight of the past week. The telephone lineman glancing at the car whizzing by. The artwork simple and to the point.
2.) Ward’s Orange Crush. Make sure it’s the ‘krinkly bottle’ (ice cold) you’re turning upside down when you order a “Crush” people. Let it refresh you from the inside, before diving back into that cool pool. Go on, grab one now!
3.) Maxwell House Coffee. Step out of that bright blistering sun into a shadowed retreat where gentle breezes blow fatigue away. A perfect illustration to accompany it, wouldn’t you say?
4.) Van Heusen. Filling the need for comfortable men’s collars in the post-Edwardian era. Born in the Jet/Space Age, I surprisingly went Edwardian myself briefly in 1991 for the look. It wasn’t sustainable.
5.) California Sunkist Lemons. That tall glass of lemonade IS made all the more tempting with those sexy lemon slices adorning the rims. I love seeing the glass, in color, in the foreground of the sail boats behind it. Thirsty yet?
6.) Robbins and Myers Fans. Fantastic ad copy and artwork. Surely mother and the children deserve such relief.
7.) Johnson Water Bug. 35 pounds only. I wonder what the cost was for this escape in the lake?
8.) Velie Motors Corp. 20-25 miles per gallon in a 1923 car, many of the ugly 2023 “vehicles” still don’t get!
As a nonagenarian full of memories, I immensely enjoy virtually everything you publish. Yes, the memories flood back with emotions of the moments rekindled.
Thanks for bringing back Ernie Kovacs. If only he had lived longer, his poet Percy Dovetonsils might have gone on to win a Pulitzer. I think my favorite poem of his was entitled something like, “Thoughts while falling off the Empire State building”. The stanzas went floor by floor in descending order.