—“Television Ratings on Trial” by Bard Lindeman and Alan Patureau, February 8, 1964
There is a limit to the amount of focus and interest that commercial TV can fulfill. They must aim at the mass taste at the broad, lowest common denominator to get the most people to watch for the longest period of time.
They want a viewer to sit for five hours in a sort of apathy, but they don’t want to wear them out so they will turn the set off.
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