The Trendiest Toys in 1963

This 1963 photo feature offers a glimpse into the niftiest toys of the era.

Bride and bridesmaid dolls.

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In 1963, The Saturday Evening Post surveyed toys both mundane (Barbie) and marvelous (gas-powered Wen-Mac Kingcobra planes). It’s amazing how many of them are still around 55 years later, although these days a 165-piece Lego set will cost you more than $3.95, and that eight-foot-tall Steiff giraffe will set you back nearly $5,000. We’d like one of everything, please, although we’re partial to the Morticia doll.

First page of the magazine article "New Toys That Will Dismay Santas Helpers."
Read “New Toys That Will Dismay Santa’s Helpers” from the December 6, 1963, issue of the Post. Become a subscriber to gain access to all of the issues of The Saturday Evening Post dating back to 1821.

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