Over the years, many movies have been advertised in The Saturday Evening Post. Besides marketing the debut of some of Hollywood’s most iconic films, the ads themselves are a great study in what the studios thought would help sell tickets. They hyped Technicolor, promoted the movie stars, and listed the top musical numbers. And of course, they never forgot the trifecta of movie magic: drama, humor, and sex.
The advertisements below are just a small selection of some of the films that were advertised in the Post. To browse all of our advertisements dating back to 1821, subscribe to receive access to our complete online archive.
Featured image: Advertisement for She Wore a Yellow Ribbon, July 17, 1949, Argosy Pictures Corporation, RKO Radio Pictures
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