Vintage Ads: Tennis, Anyone?

Throughout the 20th century, tennis signified that you were a member of the leisure class, and companies used that image to sell everything from soda pop to cigarettes.

Detail, Lucky Strike advertisement, from the May 14, 1949, issue of The Saturday Evening Post

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Union Pacific Line
November 14, 1903

 

The Natural Food Company
August 4, 1906

 

Holeproof Hosiery
July 22, 1911

 

Arrow Collars and Shirts
May 25, 1912

 

Ivory Soap
August 25, 1917

 

Kodak
March 13, 1920

 

Paramount Pictures
June 25, 1921

 

Dayton Steel Racquet
May 20, 1922

 

Coca-Cola
April 14, 1923

 

Bull Durham Tobacco
July 12, 1924

 

Kuppenheimer Clothes
August 8, 1925

 

Keds
May 1, 1926

 

Whitman’s Sampler
July 9, 1927

 

Willys Cars
July 18, 1931

 

Campbell’s Tomato Juice
July 6, 1936

 

Ethyl Gasoline Corporation
June 21, 1941

 

Lucky Strike Cigarettes
May 14, 1949

 

7-Up
May 14, 1955

 

Hertz
August 16, 1958

 

Viceroy Cigarettes
June 8, 1963

 

European Health Spas
September 1, 1976

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