50 Years Ago, Flip Wilson Changed the Face of TV Comedy

With his engaging personality and memorable characters, Flip Wilson broke barriers with his comedy.

Flip Wilson and Dr. David Reuben
Flip Wilson as Geraldine Jones interviews Dr. David Reuben on an episode of The Flip Wilson Show (Wikimedia Commons)

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Flip Wilson started working his way up the comedy ranks in the 1950s, but his big break came in 1965. That’s when Red Foxx told Johnny Carson on The Tonight Show that Wilson was the funniest comedian out there. Carson put him on, and stardom followed. Within five short years, Wilson was at the helm of his own variety and sketch-comedy show, The Flip Wilson Show. The trailblazing series saw Wilson become one of the most visible and popular Black entertainers in America. On the 50th anniversary of its first episode, here’s a look back at Wilson’s journey and how his show became a platform that propelled other artists forward.

Clerow Wilson Jr. was born in 1933. His mother left his father, him, and his nine siblings when he was seven; as a result, Wilson and a number of his siblings went to foster homes. Wilson joined the Air Force when he was 16 (yes, he lied about his age). Wilson’s natural instincts for entertaining emerged, and his gift for comedy soon saw him sent from base to base to improve morale. Some of his fellow servicemen would describe him as “flipped out” and called him Flip. Wilson would adopt that name and perform under it for the rest of his career.

Flip Wilson on The Ed Sullivan Show from 1970 (Uploaded to YouTube by The Ed Sullivan Show)

After the Air Force and into the early 1960s, Wilson built his comedy brand. He recorded a pair of albums, Flippin’ (1961) and Flip Wilson’s Pot Luck (1964) during this period as he performed in clubs. He also appeared regularly at the Apollo Theater. When Redd Foxx endorsed him to Johnny Carson, it facilitated his entrance onto television. In addition to multiple appearances on The Tonight Show, Wilson would appear on The Ed Sullivan Show, The Dean Martin Show, Here’s Lucy, and more. With the launch of Rowan and Martin’s Laugh-In in 1968, Wilson was billed as a “Regular Guest Performer” through the first four seasons.

Wilson’s growing popularity earned him a shot with his own show. The Flip Wilson Show debuted on September 17, 1970, on NBC. The program incorporated sketches along with music and celebrity guests. Wilson played a variety of recurring characters. Easily the most famous was Geraldine Jones, his take on a modern Black woman from the South. Geraldine turned out to be something of a catchphrase machine, with lines like “The Devil made me do it,” “What you see is what you get,” and “When you’re hot, you’re hot; when you’re not, you’re not” entering the cultural vocabulary.

Flip Wilson on The Midnight Special (Uploaded to YouTube by Midnight Special)

Wilson used the show as a platform for a number of other Black performers. The show included early appearances by the Jackson 5 and welcomed stalwarts like Aretha Franklin, The Temptations, The Supremes, Stevie Wonder, Ray Charles, and more. He also brought on a wide range of other guests, featuring everyone from Johnny Cash to Bing Crosby to Joan Rivers. Musical guests also frequently took part in the comedy bits. Among Wilson’s writers was legendary comic George Carlin, who himself was in the midst of a turn toward more countercultural comedy; Carlin occasionally appeared on the show as well.

In a short period of time, The Flip Wilson Show was one of the most watched programs in America, falling behind only All in the Family in 1971. It was a groundbreaking success, as Wilson became one of the few Black entertainers to be that popular with white audiences as well. The show was also recognized for its overall quality; it won two of eleven Emmy nominations and earned a Golden Globe for Wilson for Best Actor in a Television Series. Wilson’s fame grew, but the network began to resist his demands for a larger salary. As the show went on, ratings dipped (as they did for most prime-time variety shows of the period), and the series was cancelled in 1974.

Eddie Murphy and Jerry Seinfeld discuss the greatness of Flip Wilson and other comics (Uploaded to YouTube by Netflix Is A Joke)

Wilson worked regularly in comedy, television, and film over the following years. In 1983, he memorably hosted Saturday Night Live; he even played Geraldine in a sketch that “revealed” her to be the mother of Eddie Murphy’s hairdresser character, Dion. Wilson headlined the TV show People Are Funny in 1984 and was the lead in Charlie and Co. from 1985 to 1986. His last television appearance was on a 1996 episode of The Drew Carey Show. Wilson passed away from liver cancer in 1998 at the age of 64.

Wilson reached all audiences with his humor and put acts in front of audiences that might not have seen them otherwise. His influence extended into the way Americans talk; even the editing software WYSIWYG is an acronym taken from one of Geraldine’s catchphrases. He earned the admiration of comedians like Redd Foxx and Richard Pryor, worked to get the best facilities for his show, and wasn’t afraid to demand compensation commensurate with running and starring in the #2 show on television. If what we saw was what we got, then we got greatness.

Featured image: Flip Wilson as Geraldine Jones interviews Dr. David Reuben on an episode of The Flip Wilson Show (Wikimedia Commons)

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  1. Flip Wilson was a legend. He was funny, classy, likeable and very talented. (I never understood why Bill Cosby got such rave reviews….never cared for him).

    I wish that I could have met Mr. Wilson. He left us too soon.

  2. I saw the head joke live when I was about 8 years old and didn’t realize it was a dirty joke. I’ve told it over the years to kids and adults alike, always generating a laugh. I’m so happy to have seen it again to get the whole joke. Love Flip Wilson. He made an impression that’s lasted more close to 50 years.

  3. Thank you Troy, for this brilliant article on my MOST favorite male comedian, bar none, EVER! No onc can touch Flip Wilson. Not before, and definitely not since. Red Foxx is right up there too, and we all owe him big time for opening the door for Flip in 1965 with Johnny Carson. Red is another comedian I love, and knew a superstar in the making when he saw him. No question about it.

    The Flip Wilson Show was absolutely on a par with The Carol Burnett Show (1967-’78) and he with Carol otherwise! They were were even both born in 1933. He showcased some amazing entertainers on his show (per paragraph 5). It didn’t matter what “race” they were. They were some of the best of the HUMAN race; the only one that matters to me, anyway.

    When all is said and done though, it was Flip himself that was the real magic. For starters he had a handsome ‘lovable’ face that drew you in, along with a personality and talent to match. All of the characters, voices, mannerisms in the brilliantly written comedy skits just let him shine as the gift from God he was, and is, to all of us.

    Thank you for including what has to be my favorite stand-up routine (from the Midnight Special) Wilson ever did. So friggin’ funny and clever. Completely innocent, yet anything but at the same time—if your head “suggests” otherwise; not from anything he actually says. Who ELSE could have done that? Please. Sheer brilliance. He’s simply the best, then and now. I’m buying his shows and stand up on DVD this weekend. Flip I love you, and you will always have your own special place in my heart. Always!


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